Best Whiteboard Animation Software

Print

Strong design that catches attention
and enhances your brand

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Website Design

Clean, modern, mobile-friendly
designs made to sell your product

Best Whiteboard Animation Software

Video

Different styles to showcase
your business message

Website Design Site

Whiteboard Animation

Eye-catching and fun animations that
will keep your web visitor engaged

Best Whiteboard Animation Software

Illustration

Custom illustrations guaranteed to be
worth a thousand words each

Animate Videos

Custom HTML Emails

Custom emails engage your clients
with visually appealing graphics

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Logos

Logos that reflect and communicate
your business philosophy

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Ars longa, vita brevis —
(not enough hours in a day)

Animate Videos

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Information for the city of Milwaukee

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Milwaukee is the home to the international headquarters of 6 Fortune 500 companies: . The Milwaukee metropolitan area ranks fifth in the United States in terms of the number of Fortune 500 company headquarters as a share of the population. Milwaukee also has a large number of financial service firms, particularly those specializing in mutual funds and transaction processing systems, and a number of publishing and printing companies.Service and managerial jobs are the fastest growing seents of the Milwaukee economy, and health care alone makes up 27% the jobs in the city.In 2009, five Milwaukee area companies were selected as leaders in their industries as magazine recognized The World's Most Admired Companies. Two Milwaukee companies ranked second in their field: Glendale, placed fourth among motor vehicle parts firms.

 

Ranked fifth were , among general merchandisers.Milwaukee became synonymous with Germans and beer beginning in the 1850s. The Germans had long enjoyed beer and set up breweries when they arrived in Milwaukee. By 1856, there were more than two dozen breweries in Milwaukee, most of them German owned and operated. Besides making beer for the rest of the nation, Milwaukeeans enjoyed consuming the various beers produced in the city's breweries. As early as 1843, pioneer historian James Buck recorded 138 taverns in Milwaukee, an average of one per forty residents. Today, Beer halls and taverns are abundant in the city, although only one of the major breweries remains in Milwaukee.Milwaukee's founding fathers had a vision for the city. They knew it was perfectly situated as a port city, a center for collecting and distributing produce. Many of the new immigrants who were pouring into the new state of Wisconsin during the middle of the 19th century were wheat farmers.

 

By 1860, Wisconsin was the second ranked wheat growing state in the country and Milwaukee shipped more wheat than any place in the world. Railroads were needed to transport all this grain from the wheat fields of Wisconsin to Milwaukee's harbor. Improvements in railways at the time made this possible. Entrance to in Milwaukee TheBrewery Complex, closed in 1997There was intense competition for markets with Chicago, and to a lesser degree, with Racine and Kenosha. Eventually Chicago won out. Due to its superior financial and transposition status, as well as being a hub on major railroad lines throughout the United States, Chicago had a distinct advantage over Milwaukee. Milwaukee did solidify its place as the commercial capital of Wisconsin and an important market in the Midwest.Milwaukee was once the home to four of the world's largest beer breweries (Schlitz, Blatz, Pabst, and Miller), and was the number one beer producing city in the world for many years.

 

Despite the decline in its position as the world's leading beer producer after the loss of two of those breweries, it's one remaining major brewery, Brewing Company remains a key employer by employing over 2,200 of the city's workers. Because ofsolid position as the second largest beer maker in the U.S., the city remains known as a beer town despite there being only one large brewery.The historic Brewery, located in "" Valley"" at 4000 West State Street, is the oldest still functioning major brewery in the United States. In July 2008, it was announced that beer would be added to the list of beers brewed in Valley. This created additional brewery jobs in Milwaukee, however, the company's world headquarters moved from Milwaukee to Chicago.Besides and the heavily automated brewery in the old Blatz 10th Street plant, the only other currently operating stand alone breweries in Milwaukee are , a microbrewery in Walker's Point neighborhood, and Lakefront Brewery, a microbrewery located in Brewers Hill. The suburb of Glendale is home to Brewery, another locally popular microbrew. Various brewpubs can be found throughout the Milwaukee area, including Ale House and Street Brewery.Three beer brewers with Wisconsin operations made the 2009 list of the 50 largest beermakers in the United States, based on beer sales volume.

 

Making the latest big breweries list from Wisconsin is is a joint venture formed in 2008 by Milwaukee based Brewing Co. and, Colorado based s Brewing Company. backdrop for the storyline. Rail tracks along the industrial Menomonee Valley, ancestral home of the Menominee IndiansBecause of its easy access to Lake Michigan and other waterways, Milwaukee's Menomonee Valley has historically been home to manufacturing, stockyards, rendering plants, shipping, and other heavy industry.Reshaping of the valley began with the railroads built by city co founder Byron Kilbourn to bring product from Wisconsin's farm interior to the port. By 1862 Milwaukee was the largest shipper of wheat on the planet, and related industry developed. Grain elevators were built and, due to Milwaukee's dominant German immigrant population, breweries sprang up around the processing of barley and hops. A number of tanneries were constructed, of which the tannery grew to become the largest in America.In 1843 George Burnham and his brother Jonathan opened a brickyard near 16th Street. When a durable and distinct cream colored brick came out of the clay beds, other brickyards sprang up to take advantage of this resource.

 

Because many of the city's buildings were built using this material it earned the nickname ""Cream City"", and consequently the brick was called Cream City brick. By 1881 the Burnham brickyard, which employed 200 men and peaked at 15 million bricks a year, was the largest in the world.Flour mills, packing plants, breweries, railways and tanneries further industrialized the valley. With the marshlands drained and the Kinnickinnic and Milwaukee Rivers dredged, attention turned to the valley.Along with the processing industries, bulk commodity storage and machining and manufacturing entered the scene. The valley was home to the Milwaukee was home to several pioneer brass era automobile makers, including Ogren (from 1919 to 1922).In 2007, three Milwaukee area companies were among nine firms honored for manufacturing excellence in the Wisconsin Manufacturer of the Year competition. , a major supplier of government and commercial avionics, was honored for its high technology research and development program. Brady, a publicly owned manufacturer of signs, labels and other identification and security products, received an award for corporate excellence. Privately owned Works, which provides metal finishing services, received an award for employee and environmental stewardship.

 

Nominated companies were evaluated in areas such as financial growth or consistency, technological advances, product development, environmental solutions, operational excellence/continuous improvement, commitment to employees, and effective research and development.In 2009, a group of elected officials and business leaders is trying to entice , a Massachusetts based battery maker, to open a factory in Milwaukee. Milwaukee Alderman has introduced a resolution to have the city of Milwaukee appropriate from $1 million to $20 million for a factory for, the Westborough, Mass. based manufacturer of lithium ion batteries for laptop computers, personal digital assistants, mobile telephones and other portable devices. Stimulus package funds are included in the $787 billion stimulus package signed by Presidentfor lithium ion battery development, he said. interest in locating a plant in Milwaukee stems in part from the area's manufacturing heritage and that it's home to ., the manufacturer has been developing lithium ion batteries for hybrid electric vehicles, plug in hybrid electric vehicles and electric vehicles

 

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Information for the state of Wisconsin

The rough isolation of Wisconsin's North Woods region is cut by part of the Gogebic range, from which much iron ore was extracted before 1965. Iron mining was resumed briefly in 1969 but has since stopped altogether. Sand and gravel, stone, and lime are other valuable mineral resources; zinc (as well as lead) is mined in the Driftless Area in the southwest. Important copper deposits were discovered in the north in the 1970s. The state's greatest natural resource since its earliest days has been lumber. Dense forests (white pines in the north, hardwoods elsewhere) once covered all except the southern prairie. While reckless exploitation in the late 19th cent. drastically reduced the magnificent stands, extensive conservation and reforestation measures have saved the valuable lumber industry, and today c.40% of Wisconsin's land area is forested.

 

The pulp, paper, and paper-products industrial complex in Green Bay and Appleton is one of the largest in the nation. The state's accent, however, is chiefly pastoral. One of the nation's largest dairy herds grazes here, and Wisconsin is the leading state in the production of cheese as well as the second largest milk producer (after California). After dairy products and cattle, the state's most valuable farm commodities are corn and soybeans. Other important crops are hay, oats, potatoes, alfalfa, and a great variety of fruits and vegetables. Food processing, predictably, is one of the state's foremost industries, along with the manufacture of machinery, which is centered in Milwaukee, Madison, and Racine. Other important manufactures are vehicles and transportation equipment, metal products, medical instruments and equipment, farm implements, and lumber.

 

Almost all Wisconsin's major industries are to be found within metropolitan Milwaukee, where the traditional brewing and meatpacking are rivaled by the manufacture of heavy machinery and diesel and gasoline engines. Wisconsin has numerous ports on the Great Lakes capable of accommodating oceangoing vessels. The superb harbor at Superior (shared with Duluth, Minn.) has sizable shipyards and coal and ore docks that are among the nation's largest. Tourism and outdoor recreation are burgeoning, and several Native American groups operate gambling casinos in the state; through casino enterprises the Winnebago tribe has become one of the state's larger employers.

 

Website Designs For Companies. Tell Us What You Want  

The foundation of all effective whiteboard animations is having a really good script. -Best Milwaukee Web Design Firms

 

 

WHY NOW IS THE RIGHT TIME TO..  

Best Milwaukee Web Design Firms Articles

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The True Value of a Unique Website

 

For most of his life, Bill had known he wanted to be a businessman. Not the type who strutted around in fancy suits, loudly chattering into their overly expensive cellphones while ignoring the heated glares of those around them – no, he wanted to own a business in the old fashioned sense. He wanted to be the man on top, but also be one of the faces people saw when they came to him, someone that the others could look at and say

 

""That's the owner, Bill – he'll take care of you, not to worry.""

 

People used to say the same things about his father. Samuel ""Sam"" James was a man of strict morals, and family-placed values – he never raised a hand to strike his wife, never borrowed money from a friend, and never cheated anyone in his work. His only vices were a few beers each week after work, but he did not make getting drunk a habit.

 

Sam was a plumber, and a good one at that. People knew him to be someone who would be brutally honest where need be, and would do his best to help others as needed. He didn't offer replacement pieces to earn money, but because they were needed, and so long as he trusted you to keep your word, Sam would pay for the part out of his own pocket, so you wouldn't have to go without while you earned the money to pay him back. Not even his boss could complain, because of so many repeat customers Sam's kindness earned.

 

It was these same values that Sam had carried over to his son as he grew up, even taking him with him to work when the boy expressed an interest. He didn't just teach him how to be a good plumber – he taught his boy how to be a good person. According to his father, knowing a trade and knowing how to treat others was all one needed to get through life.

 

The only problem was, no amount of kind words or trade know-how could help Bill with this particular problem: his business was starting to fail.

 

He had started ""James Plumbing Co."" shortly after getting a business degree in college. It started out as just him and his tools, then slowly grew to include a few other employees. It was small, and they didn't really have an office so much as a freshly painted lease space, but considering most of his clients came through by phone, that wasn't too much of an issue. He had a good relationship with the parts supplier he dealt with – an old friend of his father's who had been all too happy to help support the next generation of James' plumbers – and his employees trusted him as a leader. He had the support of his parents and his wife, and had been fairly on top of paying off the loans he had to take out the first year.

 

But now... things were starting to go south.

 

They were losing money, fast. He knew most of his employees had taken on other work to survive financially, and it might not be long before his reassurances wouldn't be enough to keep them from leaving altogether. Jeanine, bless her heart, did not say a word about it at home – merely kissed his forehead and remarked idly about taking on some extra hours at the pediatrics' office where she worked. Still, he felt as if he were failing her, not fulfilling the promises to support her in every sense, as he had when they married.

 

""I don't know what else to do."" He confessed one evening at the bar, staring miserably as condensation formed along the bottle of the beer that he had ordered. He dreaded the thought of going home, of attempting sleep for a few hours, before his own constant tossing and turning frustrated him into getting up and pacing in the living room instead, trying not to wake Jeanine up. Nothing put his mind at ease, would-be distractions like television or books becoming meaningless blurs before his eyes, while antagonizing thoughts of his failure terrorized his mind.

 

""Why not try getting the word out? Give people a reason to come to come to you guys."" Clarence was one of Bill's oldest friends, and first employees. He had been a willing ear to all of Bill's stresses in the past, as he had him, and now was no different.

 

""I tried, God, how much I've tried."" Bill groaned, bringing a tired hand up to rub at his eyes. ""I've tried everything: flyers, bulletin posts at some of the local bars and hardware stores, spreading the word to everyone I know-"" Clarence cut him off with a wave of his hand.

 

""Nah, nah, man. You're going about this all wrong – nobody reads flyers anymore, and the only people who bother to check bulletins are probably your customers already. What you need is some technology man, like a website or something. That's what people are checking out nowadays!""

 

""A website, huh?"" Bill took a drink of his beer and mulled it over, a short realization making him abruptly turn to his friend with a frown. ""But I don't know how to do any of that! I don't even know what all the buttons on my TV remote do!""

 

""Relax, Bill – they've got people to do all that for you!""

 

The next day, Bill filled his off hours calling friends and browsing the local papers, searching for someone who could help. It was Jeanine who eventually found someone (being far more technologically inclined than her husband): Louisa Clayton, of Clayton Commercial Arts. They had been around for a number of years, she found, and quite a few people spoke positively of their experience with her. Bill rang her up that very evening, and they organized a meeting for that weekend.

 

Louisa proved very quickly to have been the right choice. She was friendly, polite, and had no problem getting right to business. First, she explained to Bill just what her company offered: they would not only help design a proper, modern website, but they also had access to things such as graphic designers (including Louisa herself) and a marketing team, further ensuring he got more than his money's worth. Louisa sat Bill down with her laptop and showed him a number of websites she had helped design and create. He could only look on in awe, imagining his own company information in such a website.

 

""I was thinking we could include some quotes from old customers, stuff they liked about how we did business and things like that."" Bill said as they worked out a design. It was actually Clayton who had pointed out that reviews might be a good idea. After all, word of mouth and phone call references could only go so far – and most people didn't want to track down a stranger just to see if they should hire a plumber!

 

Louisa nodded. ""That sounds like a good idea. Also, earlier you mentioned taking photos of some jobs you've done in the past for reference?""

 

Bill nodded as well. There had been some jobs in the past where he had needed the opinions of other plumbers – namely his father – and the photographs had served to show them what he was dealing with (so long as Jeanine dealt with sending them over email to them, of course).

 

""What if we used them as part of the website? A sort of ""Before and After"" segment, just to show people what you're really capable of."" Louisa suggested.

 

Bill thought it was a great idea, and made sure to tell her so.

 

It took a few months to get everything done. Websites took a lot more work to design and implement than Bill could have ever imagined. Yet Louisa remained with him every step of the way, patiently explaining what he did not understand, and working with him to bring ""James Plumbing Co"" to the modern era.

 

The new website really did look fantastic, in the end. Louisa had helped design a website that was decidedly modern, yet still maintained some of the old fashioned feel that Bill tried to keep within his work. She even helped design a new company logo, one far more eye-catching than what he had before. Photos were provided in the form of project examples, and some of his previous customers had been all-too happy to help out the man who had treated them so well in the past with personal reviews. She even made a page dedicated just to him and who he was, as the creator and one the main workers of the company.

 

Bill no longer spent nights tossing, turning, and pacing. He didn't lose sleep terrorizing himself with how to keep his company afloat, or how much stress Jeanine was facing working extra hours to keep food on their table. He still had his employees, and was even looking to hire a few more, now that the website had increased business enough. All in all, Bill James was a very happy man, with a fantastic business website.

 

"

 

Website Designs For Companies. Tell Us What You Want

 

 

Best Milwaukee Web Design Firms Articles

Choosing the Right Whiteboard Animation Company

 

Making the decision to invest in a whiteboard animation video is a smart business decision; a decision that can benefit your business in both the short-term and long-term. However, there are many, many companies out there producing whiteboard marketing videos, so how will you know if you've chosen the right one?

 

Below we've listed our suggestions on what to look for when contemplating hiring a whiteboard animation company-

 

Quality

 

What you don't want is an amateur-looking whiteboard video! Because, if this is what you end up with, you've just wasted a lot of time and money. Professional, experienced whiteboard animation companies employ people with a background in art; people with amazing artistic capabilities. This is an important business decision and, unless you make the right choice, your target audience won't take your business seriously.

 

Styles

 

A professional whiteboard animation company will have a selection of artistic styles for you to choose from: this may be because they're a company who employs various professional artists with animation backgrounds, or perhaps they have one ingenious artist who's capable of producing different styles.

 

In the production process of whiteboard animation, you'll start by coming up with, then perfecting, the script. Your allocated artist will then prepare some animation samples for your perusal. If you're not happy with what you see, then it's much easier to change styles than it is to change entire companies.

 

Creativity

 

You're looking for creativity, because your video needs to fuel the fire in the hearts of your customers: the last thing you need is a boring video that sends them straight to your competitors! Let's face it! People watch videos because they want to be entertained, so if your video doesn't entertain and amuse your customers, then it shouldn't be presented as entertainment. We expect animation to be imaginative, out-of-the-box, humorous, so if you're just looking for a quick way to get some cut-and-dry information to your target audience, then perhaps an animation video is not the right tool for you.

 

Memory Retention

 

Many businesses use flyers, but the problem with flyers is that consumers receive so many of them that they usually go straight into the trash; but more importantly, rarely is a flyer memorable. On the other hand, a funny and well put-together whiteboard animation can stay in viewers' minds for up to 2 months! When you combine visual and auditory teaching styles, together with some great background music and simple images, whiteboard animation can be one of the most effective and memorable video marketing techniques available.

 

Price

 

Creating a whiteboard animation may seem a simple process, and you could certainly save yourself a lot of money by producing a video yourself; but unfortunately, you'll be sacrificing style, creativity, and more importantly, quality. And sadly, there are whiteboard companies out there that charge a fortune for an end-product that looks home-made. This means that you need to do your research before hiring a whiteboard animation company. Check for testimonials; and when comparing prices, understand what you'll be receiving for your money. Sometimes it's necessary to spend a little more to achieve better service, more choices, and a professional end-result.

 

 

 

Best Milwaukee Web Design Firms Articles

Explaining Whiteboard Animations

 

Whiteboard animations, also known as animated doodling or video-scribes, are videos consisting of simple illustrations drawn on a white background. Whiteboard animations are the ideal way of communicating a message or telling a story, because, through the action of drawing, they make images come to life.

 

Animated videos help the viewer better understand and retain an idea, message, or concept, because the animation is so captivating that it keeps the viewer's attention and makes it hard for them to look away. Today, whiteboard animations have become extremely popular and are being used by organizations and companies all over the world to promote, educate, and persuade the viewer.

 

Whiteboard animations are used to -

 

Explain an idea or core concept;

 

Promote a new product;

 

Describe in detail how a certain process works;

 

Tell a brand's story;

 

Communicate a training initiative or new strategy;

 

Educate the general public, or students;

 

Draw attention to a specific message; and

 

Present research findings.

 

Over the past few years the potential of video content marketing has become very obvious and, as more businesses capitalize on this growing trend, we're seeing the internet becoming increasingly populated with various types of animations and videos. Possibly the greatest advantage of a high-quality whiteboard video is that it's direct and simple. It's not dependent on flashy effects to engage the viewer; it relies solely on carefully crafted hand-drawn illustrations. It's a well-known fact that today's internet viewer has a short attention span, and these illustrations are designed to quickly captivate the viewer and help them remember what they've seen and heard in a way that's never been achieved by other video formats.

 

Why Whiteboard Animation Videos Are So Successful

 

Below we've listed the main reasons why we believe white board animations have become so effective in drawing the viewer's attention and getting your message across -

 

They're So Simple

 

In the past, videos typically used fast motion and flashy graphics to keep viewers engaged, when in fact these aspects of videos make it hard to remember what we've seen because they overload our senses. On the other hand, whiteboard animation videos use simple illustrations to get right to the point. There are no pointless distractions because everything you see is important and simply enhances the message.

 

They're Multisensory

 

Whiteboard animations use a combination of illustrations, on-screen text, and audio, and these work together to target different areas of the brain simultaneously. We all learn differently: some people learn by listening while others are more visual learners, and that's probably why whiteboard animations are so successful, because they work for everyone.

 

They're Captivating

 

Well-made animation videos are a joy to watch. Whether it's the fact that the image is revealed one part at a time or perhaps it's that our attention is drawn to a hand moving across the screen; whatever the attraction, it's true that we love watching whiteboard animation videos, and we don't take our eyes off for one moment because we don't want to miss what happens next. The result is that viewers pay more attention to whiteboard animation videos than they do to any other type of video.

 

They're Enjoyable to Watch

 

It's quite easy to get someone to be receptive to your message with a whiteboard animation video. These videos create a sense of fun, thereby putting the viewer in a good mood and making them more responsive to what you're trying to say. When the viewer is watching images that are more cartoony than corporate and boring, it doesn't feel like work - it feels like fun! And what better way of getting people to relax and enjoy ‘the movie'.

 

They're Memorable

 

Compared to talking head videos, studies of whiteboard animations were found to increase viewers' retention of messages by 15%. Any increase would be impressive, but an increase of 15% is quite extraordinary. Study show that viewers remember what they've seen for much longer, and are more likely to share both the message and the video.

 

 

https://youtu.be/l4_HpRI2Jq4

 

You Can Find More Information at  http://mariarodes.com/
and at Huntsville Whiteboard Animation Video Companies

Call Us Today at: 206-335-8528

 

Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

 

 


 

How A Great Website Design Can Bring You Success And Happiness

 

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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