Telling a Story With A Whiteboard Animation

Telling a Story

 

Ultimately, a whiteboard animation is designed to tell a story; and storytelling is the perfect way to communicate an idea. It can be as instructional and direct as a training video, or as elaborate and fanciful as a fairytale. Perhaps the definition of whiteboard animation is that it’s the simultaneous process of verbal and visual storytelling. Studies show that, in terms of learning and retention, the simultaneous delivery of both visual and verbal material is more effective than using one mode by itself, or even in succession with another mode. Basically, learning is enhanced when the dual modality of whiteboard animation delivers a synergistic effect.

 

The Human Element

 

In today’s world of powerful computers there are many ways to create a drawing: there’s certainly no denying that computers can crunch out details and make drawings look sharp and clean, and they’re definitely vital in today’s media production. Even the videos we create are dependent on computers for various steps in the process. It’s become increasingly rare to find something made by hand, by a human, because we’re living in a world dominated by media that’s computer-based.

 

It’s this human element of whiteboard animation that brings such a level of authenticity to an idea, even though the viewer may not be aware of it. Whiteboard animation pulls an idea down to a human level, down to earth, making it easier to digest and making it more relatable. Perhaps whiteboard animation is so successful because the content becomes more approachable and less intimidating.

 

 

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Choosing the Best Whiteboard Animation Company

 

Choosing the Right Whiteboard Animation Company

 

Making the decision to invest in a whiteboard animation video is a smart business decision; a decision that can benefit your business in both the short-term and long-term. However, there are many, many companies out there producing whiteboard marketing videos, so how will you know if you’ve chosen the right one?

 

Below we’ve listed our suggestions on what to look for when contemplating hiring a whiteboard animation company-

 

Quality

 

What you don’t want is an amateur-looking whiteboard video! Because, if this is what you end up with, you’ve just wasted a lot of time and money. Professional, experienced whiteboard animation companies employ people with a background in art; people with amazing artistic capabilities. This is an important business decision and, unless you make the right choice, your target audience won’t take your business seriously.

 

Styles

 

A professional whiteboard animation company will have a selection of artistic styles for you to choose from: this may be because they’re a company who employs various professional artists with animation backgrounds, or perhaps they have one ingenious artist who’s capable of producing different styles.

 

In the production process of whiteboard animation, you’ll start by coming up with, then perfecting, the script. Your allocated artist will then prepare some animation samples for your perusal. If you’re not happy with what you see, then it’s much easier to change styles than it is to change entire companies.

 

Creativity

 

You’re looking for creativity, because your video needs to fuel the fire in the hearts of your customers: the last thing you need is a boring video that sends them straight to your competitors! Let’s face it! People watch videos because they want to be entertained, so if your video doesn’t entertain and amuse your customers, then it shouldn’t be presented as entertainment. We expect animation to be imaginative, out-of-the-box, humorous, so if you’re just looking for a quick way to get some cut-and-dry information to your target audience, then perhaps an animation video is not the right tool for you.

 

Memory Retention

 

Many businesses use flyers, but the problem with flyers is that consumers receive so many of them that they usually go straight into the trash; but more importantly, rarely is a flyer memorable. On the other hand, a funny and well put-together whiteboard animation can stay in viewers’ minds for up to 2 months! When you combine visual and auditory teaching styles, together with some great background music and simple images, whiteboard animation can be one of the most effective and memorable video marketing techniques available.

 

Price

 

Creating a whiteboard animation may seem a simple process, and you could certainly save yourself a lot of money by producing a video yourself; but unfortunately, you’ll be sacrificing style, creativity, and more importantly, quality. And sadly, there are whiteboard companies out there that charge a fortune for an end-product that looks home-made. This means that you need to do your research before hiring a whiteboard animation company. Check for testimonials; and when comparing prices, understand what you’ll be receiving for your money. Sometimes it’s necessary to spend a little more to achieve better service, more choices, and a professional end-result.

 

 

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They Know and Understand Responsive Design

 

Your Chosen Website Design Agency Has Its Own Marketing Department

 

This is very important, because you need more than a great looking website: you need a website that works! Make sure the agency you choose has developers, designers, and marketers; and with this brilliant combination you can be quite sure that your website will be not only professional, but effective.

 

They Know and Understand Responsive Design

 

The words ‘responsive design’ may sound like a fad, but in fact it’s the only way to design a website that works. Just ask Google! Be cautious, because if a designer suggests a separate mobile website, meaning they’re not familiar with responsive design, then they may not be the right designer for your website. It’s true that there are cases where it’s advantageous to have a separate mobile site but, generally, the preferred solution is responsive design. As more and more people are using their mobile phones and tablets to conduct their everyday business, it’s imperative that your website be optimized to cater to all devices. The right web design agency will understand the advantages of responsive design.

 

They Offer a Portfolio of Live Websites

 

The best way to determine whether a web design agency knows their business, or not, is to see the work they’ve completed; and by this we don’t mean screenshots of home pages – you need to see the actual websites in action. Visit the sites they’ve designed and take time to look through their portfolio. If you’re struggling to find anything you like, then they’re probably not the right web design agency for you.

 

How Long Have They Been Operating?

 

To be experienced in web design, a good sign of an agency’s ability is their longevity. Even though the Internet changes very quickly, you’re not looking for a web design company that may not be around next year. There are many, many new web design companies being created, and there are just as many closing down, and that’s why we say an agency’s longevity is very important. The more experienced your web design company, the more adept they’ll be at changing with the times and adapting to new Internet trends: this ultimately means the more likely they’ll be around if you should need support with your new website.

 

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Important Points to Consider When Hiring a Graphic Designer

 

Important Points to Consider When Hiring a Graphic Designer

 

Great graphic design can shape your online identity; an identity that reflects your values, resonates well with your audience, and looks smart. In addition, it can help you reach your goals. In fact, having a great graphic designer could well be one of the most important contributors to the success of your business. We know that concise messaging, a strong value proposition, and frequent outreach are all vital to achieving an effective communications plan; however, no plan can succeed without top-quality creative presentation that lifts you above your competitors. You need a plan that not only engages your audience but influences their behavior.

 

Choosing the Right Graphic Designer for Your Needs

 

 

Today, there are some very talented designers out there; however, they’re not all the same, because creative ability is just one piece of the puzzle. The separation begins with the functional and practical application of that talent. See below for some important factors to consider when trying to choose from talented graphic designers –

 

•Look for Diverse Experience

 

 

Experience is important and, while many graphic designers share the same skill sets, you’ll find that designers who’ve worked in advertising agencies have usually worked for a variety of clients which generally makes them more efficient with their time. Designers who’ve worked in corporate communications are more likely to be sensitive to budgetary constraints and will have developed a variety of skills across many disciplines. Of course, finding a designer with both these histories should present the very best on offer.

 

•Check Their Online Portfolio

 

 

Study their online portfolio because, if there’s only a small sampling of their work, it could well be an indication of inexperience. You’re looking for a graphic designer who’s completed a variety of work for a range of industries: in particular, you’re checking to see if they’ve worked for businesses similar to yours. If they have, how do their strengths align with both your immediate and long-term needs? They may not be the right fit if you see mostly logos but you’re actually looking for advertising help. Let’s say you’re in a high-tech industry: if you choose a designer who mainly focuses on retail goods they may not either understand your audience or be experienced enough to handle the learning curve.

 

•Know Your Graphic Designer

 

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A Step-By-Step Process to Choosing the Right Web Design Agency

 

 

 

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A Step-By-Step Process to Choosing the Right Web Design Agency

 

Most business owners and managers realize that, in order to succeed in today’s competitive marketplace, you must create a great brand experience for your customers. Marketing methods have changed dramatically over the past few years and today’s consumer has many different platforms on which to make their purchasing decisions. Therefore, it’s up to you to find the right agency to deliver your company’s message to both current and potential new customers in the most effective way possible. 

See below for our checklist on how to make the right decision when choosing a web design agency – 

No. 1: Know What You’re Looking For 

First of all, determine what you’re trying to achieve with your website and internet marketing. What are your goals? How will you measure success? If you’ll be running an e-commerce website, then your focus will probably be on creating and growing your customer base, ROI (Return on Investment), and conversion of sales. On the other hand, if you need brand awareness because you’re launching a new company, the purpose of your website will be to provide information and education about your products or services, which means you need a site that provides good visibility and a clear focus. Once you’ve determined what’s required to accomplish your goals it won’t be difficult to find an agency that suits your needs. 

Action: At this point you need to ask your potential web design agency to provide proof of their capabilities. Ideally, they’ll be showing you examples or case studies of problems they’ve faced and the solutions they’ve provided. 

No. 2: You Get What You Pay For 

 

Cost can often be the deal maker or breaker when it comes to hiring a web design agency. It’s important to remember that, like other products and services you purchase, that old saying ‘you get what you pay for’ is just as true when it comes to web design and development. Be cautious about cutting costs just to save a dollar or two right now, because it may be something you regret long-term. Justifying the cost of your web design comes down to simple math and, as a business owner, you need to do some research. How much money have you spent in the last year, on marketing and advertising? What about the past five years? Are you satisfied with the return on your investment those efforts have provided? You may not receive the long-term value from your website and fail to see the results you planned for if you start cutting costs at this point. 

Action: Remember that we’re talking about value here – not cost, so ask your agency if they’re able to provide solid evidence of the value delivered with tangible results. Cost won’t be a deal breaker if the agency can provide a service or website that brings ROI, so don’t let sticker-shock prevent you from achieving your goals. Once you’ve done the research we recommended, it’s highly likely you’ll discover you’ve been spending a lot of money without results for some time now. 

No. 3: What’s Their Track Record? 

 

It’s important to note here that this doesn’t mean that an agency must have been in business for decades because, in fact, many new agencies have new methodologies and some great innovative ideas to consider. What you need to know is this: Does the agency understand your industry? Has this agency delivered effective solutions to previous clients? 

Action: Ask your potential web design agency for information like client testimonials, performance data, and perhaps one or two case studies demonstrating both their approach and how results are measured. 

No. 4: Are They Good Communicators? 

 

You must understand what your web designer is talking about and what they’re doing, or planning on doing. The Internet is constantly changing, which makes it technically challenging and highly complex for most users, so if you’re already confused or lost in the discussion, then your designer is failing you. When having a discussion with your web design agency it’s up to them to explain what they do, how they do it, but even more importantly, why they’re doing it. They need to be on your side – working for you. 

Action: We’ll start by saying that it’s always up to you to do your own research, but once you hire a web design agency you should feel comfortable knowing that you can ask them questions about what they’re doing; like their methodologies, their processes, and why they’re making certain decisions or recommendations. If there’s something you don’t understand about your web project, then you must be comfortable in asking them, in addition to receiving an answer that’s clear and understandable. 

No. 5: Content Is Paramount 

 

When making the decision to either makeover a website or launch a new one, the first things that usually come to mind are how you want your website to both look and function. However, while these are both very important aspects, don’t overlook the fact that your website content is the most important factor. So, if your designer intends to deal with art before the content on your website, then you have the wrong designer. A website designer with a lot of expertise will ask many, many questions about your industry, your business, and your customers. If they fail to do this, look for a new designer. 

It’s very important that the agency you hire understands the importance of content, because quite honestly, it’s the most important aspect of your website. It doesn’t matter whether the content will be received from a copywriter or whether they’re creating the content themselves; your designer is simply creating a framework to house the content. They need a full understanding of how users will interact with the content and how you intend managing the content in future, thus ensuring your website is delivering the right message and that the quality will be maintained for years to come. 

Action: By content we mean everything that includes written copy, videos, images, and more. Content is designed to help your customers, so it’s imperative that your web design agency is talking about content before art. Preferably, they’ll be in touch with your copywriters or marketing team if they themselves will not be creating the content. 

No. 6: Be Realistic about What You’re Trying to Achieve 

 

Again, this comes down to you doing your research: put some thought and time into what your goals and expectations are from your web design agency. Determine how you’ll know if your money was well spent in (say) six months and then (say) one years’ time. Besides getting more traffic or being first on Google, you might be looking at increasing online sales, generating more leads, or improving brand or product awareness. 

Action: Ask your new web design agency what services and tools they use or provide to drive measurable traffic to your website. By now your agency will understand your sales process, so it should be a simple matter of providing a workable solution to make your processes more effective and efficient, thus providing real value through your new website. 

No. 7: Understand Your Web Strategy 

 

A professional web design agency will offer you a clear web strategy which goes beyond your website. Your strategy should offer your business a strong sense of trust, authority, and relevance; because with a solid plan you can measure, and when you’re able to measure you can make good decisions based on accurate data. The result is that with accurate data you can convert visitors to your site into paying customers. 

Action: It’s up to your agency to explain in great detail what their approach is, and of course it’s up to you to ask! The strategy should be designed to help you reach your goals, whilst staying within budget. 

No. 8: Capitalizing on Your Investment 

 

Once your new website has launched, a good web design agency will continue their relationship with you. A professional design agency will help with analytic reporting and work with you to ensure you reach your goals. 

Action: When hiring a new web design agency, ask about their ongoing relationships; meaning, how are they currently assisting other clients? Ask if they have ongoing service or maintenance plans on perhaps a monthly or quarterly basis that you may be able to sign up for. 

 

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Video: An Effective Way to Communicate with Clients

Video: An Effective Way to Communicate with Clients

 

Today, we’re seeing video as one of the key methods for communicating messages to clients. Here are some interesting facts you may not be aware of –

 

-After Google, YouTube has become the second-biggest search engine;

 

-Every minute there are 60 hours of video being uploaded; which means that each and every second a staggering 60 minutes of video is uploaded onto YouTube;

 

-Each day a whopping 4 billion videos (conservatively) are watched;

 

-Each month more than 800 million users visit YouTube;

 

-Every month more than 3 billion hours of video are watched on YouTube;

 

-In one month, more video is uploaded to YouTube than the three major networks in the United States created in 60 years;

 

-YouTube had over 1 trillion views in the year 2011; which equals around 140 views for every person on earth.

 

So, what do all the above statistics mean for you and your business? It means that viewers love videos, so businesses need to acknowledge this and provide their customers with the type of content they’re looking for. It’s true that a lot of online video consumption is driven by entertainment and recreational videos; however, there’s enough evidence to show that video is very impactful when used for business purposes.Let’s take a look at another lot of statistics –

 

-Consumers spend 9% more time viewing a webpage when there’s a video present, compared to when there’s no video;

 

-In a survey, 22% of respondents said they preferred to watch a video rather than browsing text when looking for business information, and 60% said they would watch a video before they read text on the same webpage;

 

-75% of executives surveyed said that at least once a week they watch work-related videos on business websites, while more than 50% said they watch these videos on YouTube;

 

-A survey carried out by Forbes in October 2010 showed that, after viewing a work-related online video, 65% of executives in the United States visit a vendor’s website.

 

So, what does all this information mean? It means that, for the continued success and growth of your business, it’s imperative that you implement a video content strategy, if you haven’t yet done so.

 

Below we’ve listed the main reasons why we believe you need to implement a video content strategy for your business –

 

-It’s What Your Clients Want!

 

All today’s trends point towards the fact that your customers and potential customers want video from you; and if you don’t give your customers what they want, someone else will.

 

-Less Time – More Content

 

In just of short period of time you can communicate a lot of information via video. In fact, research shows that watching one minute of video is equivalent to reading 1.8 million words!

 

-Assists with Branding

 

Branding can be a very complex business, and videos are ideal for crafting and shaping your brand. It’s a lot easier to convey emotions and add different attributes to your brand with a video than it is with photos and text.

 

-They’re Multipurpose

 

It’s not only on their website that businesses use videos; they use other online channels as well, like social media platforms and YouTube. Videos can also be used for email marketing campaigns, for presentations in off-line settings, and on televisions in waiting rooms.

 

-Improved Website Quality

 

A well put-together video improves the overall quality and efficiency of any website.

 

-Highlights Your Profile and Personality

 

Clients respond to videos created with a personal touch, so businesses can use video to project a more human and personal profile to their clients. Doctors and lawyers are able to present a less formal approach through video, something clients appreciate and respond to.

 

-Email Marketing

 

Compared to static emails, videos used in email marketing generate between two and three times higher click-through rates.

 

-Videos Are the Way of the Future

 

Today, most smartphones and other mobile devices are already optimized for video consumption, which means that when you provide content in video format, you’re automatically differentiating yourself from your competitors.

 

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GRAPHIC DESIGNER- How To Choose

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company’s external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer’s job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the “process school” which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

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Some history on the Website Design Services Industry

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn’t come pre-installed with most browsers, there’s a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There’s also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn’t work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it’s likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site’s page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader’s screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn’t fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user’s need to horizontally scroll the page.

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Some history on the Whiteboard Animation Video Services Industry

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

Terminology

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

Animation

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

Video editing

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

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Choosing the Right Web Design Agency

Choosing the Right Web Design Agency

 

Perhaps one of the most difficult aspects of creating and launching a new website is choosing the right web design agency. There are many, many design companies out there looking for work, and it can become a very stressful and difficult task trying to determine which designer is the right one for you.

 

This is a very important decision and one you can’t take lightly, because, let’s face it, this website will be the online face of your business. Because your website will be the first point of contact for many of your customers, the quality of your site will determine whether people choose to do business with you, or not. So, you’re looking for a design company that will help you reach your target audience, in addition to helping you meet your business goals.

 

So how does one choose the right web design agency? Below we’ve listed some guidelines that may help you select your design company –

 

Are They Listening to You?

 

You know your business better than anyone else, because you’re an expert in your field. So, you know what you’re selling and you have an idea of how you’d like to present your product/service to potential customers. You can’t work with a web designer who won’t listen to your ideas. The purpose of hiring a web design agency is to use their expertise in putting your ideas into action – it’s not for the designer to create their own project.

 

They Bring Their Own Ideas to the Table

 

Whilst it’s very important that your web designer listen to what you have to say, you need to hire a designer who’s experienced in design and has great ideas. Of course, you know your own business, but when it comes to your website you’re looking for someone who knows design; you’re not getting your money’s worth if you hire someone who simply nods their head and produces exactly what you say. Your experienced, professional website designer should be able to bring some exciting and innovative ideas to the table.

 

Your Chosen Website Design Agency Has Its Own Marketing Department

 

This is very important, because you need more than a great looking website: you need a website that works! Make sure the agency you choose has developers, designers, and marketers; and with this brilliant combination you can be quite sure that your website will be not only professional, but effective.

 

They Know and Understand Responsive Design

 

The words ‘responsive design’ may sound like a fad, but in fact it’s the only way to design a website that works. Just ask Google! Be cautious, because if a designer suggests a separate mobile website, meaning they’re not familiar with responsive design, then they may not be the right designer for your website. It’s true that there are cases where it’s advantageous to have a separate mobile site but, generally, the preferred solution is responsive design. As more and more people are using their mobile phones and tablets to conduct their everyday business, it’s imperative that your website be optimized to cater to all devices. The right web design agency will understand the advantages of responsive design.

 

They Offer a Portfolio of Live Websites

 

The best way to determine whether a web design agency knows their business, or not, is to see the work they’ve completed; and by this we don’t mean screenshots of home pages – you need to see the actual websites in action. Visit the sites they’ve designed and take time to look through their portfolio. If you’re struggling to find anything you like, then they’re probably not the right web design agency for you.

 

How Long Have They Been Operating?

 

To be experienced in web design, a good sign of an agency’s ability is their longevity. Even though the Internet changes very quickly, you’re not looking for a web design company that may not be around next year. There are many, many new web design companies being created, and there are just as many closing down, and that’s why we say an agency’s longevity is very important. The more experienced your web design company, the more adept they’ll be at changing with the times and adapting to new Internet trends: this ultimately means the more likely they’ll be around if you should need support with your new website.

 

Good Designers Understand Conversion

 

There’s a lot more to an effective website than just having it look nice, and a good web design agency will include a team of designers who understand conversion. In other words, they know what makes a website convert, which means they’re experts at layout, navigation, and calls-to-action. Having a great looking website doesn’t necessarily mean it will convert to customers, so you need your designer to use proven methods when creating your website.

 

They’re Experienced in Many Industries

 

Your website must stand head and shoulders above your competitors’ websites – you don’t want your website to be identical to theirs. You may think it advantageous if your web design company only worked with your specific industry, but it could in fact mean that your website will end up being indistinguishable from all other businesses in your industry. If you choose a web design company that works with various industries they’re more likely to create a website that’s unique: a website that will reach a large audience.

 

Your Designer Has Worked at Both Local and National Levels

 

If you choose a web designer who’s only worked with local businesses, it could well be that your new website won’t achieve big success. You need a web design agency that understands both local businesses and national brands. If your designer understands both audiences it’s more likely your website will help you reach, and even exceed, your business goals. Therefore, choose a web designer who can think both small and big.

 

They Stay on Top of Modern Design Trends

 

It’s very important that your web designer stays on top of both modern design trends and the latest technology, because the last thing you need is an old-fashioned looking website. Research shows that customers are more likely to trust your business if you have a modern website, and a good design company will incorporate new, innovative, and modern trends into their websites. Your web designer should be familiar with flat design, parallax scrolling, responsive web design, and other elements and styles. You don’t necessarily need all the newest fads, but there must be a good balance between what’s proven to work and what’s modern.

 

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