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Eye-catching and fun animations that
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Information for the city of Fullerton

Fullerton is a city located in northern Orange County, California. As of the 2010 census, the city had a total population of 135,161. Fullerton was founded in 1887. It secured the land on behalf of the Atchison, Topeka and Santa Fe Railway. Historically it was a center of agriculture, notably groves of Valencia oranges and other citrus crops; petroleum extraction; transportation; and manufacturing. It is home to several higher educational institutions, notably California State University, Fullerton and Fullerton College.According to the City's 2010 Comprehensive Annual Financial Report, the top employers in the city are:

 

 

Information for the state of California

The economy of California is large enough to be comparable to that of the largest of countries. FY 2011, the gross state product (GSP) is about $1.96 trillion, the largest in the United States. California is responsible for 13.1 percent of the United States' $14.96 trillion gross domestic product (GDP). California's GDP is larger than that of all but 8 countries in dollar terms (the United States, China, Japan, Germany, France, Brazil, the United Kingdom, and Italy).

 

California's GDP is larger than the GDPs of Russia, India, Canada, Australia, and Spain; in terms of Purchasing Power Parity,[103] it is larger than all but 9 countries (the United States, China, India, Japan, Germany, Russia, Brazil, France, the United Kingdom, Italy), larger than Mexico, South Korea, Spain, Canada, and Turkey. In terms of jobs, the five largest sectors in California are trade, transportation, and utilities; government; professional and business services; education and health services; and leisure and hospitality. In terms of output, the five largest sectors are financial services, followed by trade, transportation, and utilities; education and health services; government; and manufacturing. Agriculture is an important sector in California's economy. Farming-related sales more than quadrupled over the past three decades, from $7.3 billion in 1974 to nearly $31 billion in 2004.[107] This increase has occurred despite a 15 percent decline in acreage devoted to farming during the period, and water supply suffering from chronic instability.

 

Factors contributing to the growth in sales-per-acre include more intensive use of active farmlands and technological improvements in crop production.[107] In 2008, California's 81,500 farms and ranches generated $36.2 billion products revenue.[108] In 2011, that number grew to $43.5 billion products revenue.

 

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Fullerton Web Designer Articles

Why Is Whiteboard Animation So Effective?

 

We know there are many ways to make a video, so why is it that whiteboard animation stands head and shoulders above the rest?

 

It Starts with Drawing

 

With this medium, drawing is the defining characteristic, and when it comes to visual communication, drawing is one of the oldest forms. In fact, some cave drawings are more than 30,000 years old, which shows that long before the invention of paper, pottery, or even farming, drawings were used to communicate ideas. In fact, the idea of civilization itself was pre-dated by drawing by several thousand years.

 

Remember that every drawing ever made requires the viewer's imagination to bring it to life: prior to that it's just an illusion. And therein lies the beauty of whiteboard animation, because the viewer witnesses the creation of the illusion. New lines create possibilities, and the image is undefined until it becomes something recognizable. The viewer understands only too well that the artist is simply making lines on a whiteboard; however, these marks begin to transform as the drawing continues, and then something happens in the viewer's mind: the marks become something recognizable - perhaps an object, a person, or a face. It's simply magical watching something appear from just a few lines on a whiteboard; and perhaps part of the magic is that the viewer is left wondering what will happen next.

 

Telling a Story

 

Ultimately, a whiteboard animation is designed to tell a story; and storytelling is the perfect way to communicate an idea. It can be as instructional and direct as a training video, or as elaborate and fanciful as a fairytale. Perhaps the definition of whiteboard animation is that it's the simultaneous process of verbal and visual storytelling. Studies show that, in terms of learning and retention, the simultaneous delivery of both visual and verbal material is more effective than using one mode by itself, or even in succession with another mode. Basically, learning is enhanced when the dual modality of whiteboard animation delivers a synergistic effect.

 

The Human Element

 

In today's world of powerful computers there are many ways to create a drawing: there's certainly no denying that computers can crunch out details and make drawings look sharp and clean, and they're definitely vital in today's media production. Even the videos we create are dependent on computers for various steps in the process. It's become increasingly rare to find something made by hand, by a human, because we're living in a world dominated by media that's computer-based.

 

It's this human element of whiteboard animation that brings such a level of authenticity to an idea, even though the viewer may not be aware of it. Whiteboard animation pulls an idea down to a human level, down to earth, making it easier to digest and making it more relatable. Perhaps whiteboard animation is so successful because the content becomes more approachable and less intimidating.

 

Contrast and Simplicity

 

The simplicity and contrast of black and white lines has become a welcome reprieve from the never-ending stimulation viewers are bombarded with from media channels and the Internet. More and more people are continuously connected to the Internet through their computers, smart phones, and other devices; and there's certainly no shortage of sites to visit, songs to download, things to click on, and people to contact. It's what's commonly known today as information overload, and we're facing it on a daily basis.

 

But, our minds are always looking for simplicity, and this desire is satisfied with whiteboard animation because it uses high contrast but simple images to tell a story. Our minds distill sensory input down to the essentials by discarding unnecessary fluff and nonsense. This happens all the time and, without this ability, we probably wouldn't be able to function in today's world - there's simply too much going on. With whiteboard animation there are no unnecessary elements, so the mind is not required to dedicate resources to filter distractions, and can dedicate additional resources to the ideas being presented.

 

We Love Being Entertained!

 

Whiteboard videos are entertaining, and this goes back to the magic of watching someone draw. We're all fascinated with the creative way an image relates to the spoken word. Besides using a live artist, animations are also used, which adds an entirely new level of intrigue and magic. When you have something that's both interesting and engaging, it simply adds to the fascination of watching a whiteboard animation.

 

The Simplicity of Distribution

 

Because this is a digital video, it can be distributed in various layers among many platforms. It can be linked to in an email, hosted on a website, placed in an electronic textbook, shown in a presentation, uploaded, downloaded, copied, shared - whatever! Once your whiteboard animation is ready, you can use it or hand it out to anyone you like. Even while you're sleeping, your video can be working for you 24 hours a day, travelling the world. What better way to reach your target audience?

 

 

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Fullerton Web Designer Articles

Choosing the Right Whiteboard Animation Company

 

Making the decision to invest in a whiteboard animation video is a smart business decision; a decision that can benefit your business in both the short-term and long-term. However, there are many, many companies out there producing whiteboard marketing videos, so how will you know if you've chosen the right one?

 

Below we've listed our suggestions on what to look for when contemplating hiring a whiteboard animation company-

 

Quality

 

What you don't want is an amateur-looking whiteboard video! Because, if this is what you end up with, you've just wasted a lot of time and money. Professional, experienced whiteboard animation companies employ people with a background in art; people with amazing artistic capabilities. This is an important business decision and, unless you make the right choice, your target audience won't take your business seriously.

 

Styles

 

A professional whiteboard animation company will have a selection of artistic styles for you to choose from: this may be because they're a company who employs various professional artists with animation backgrounds, or perhaps they have one ingenious artist who's capable of producing different styles.

 

In the production process of whiteboard animation, you'll start by coming up with, then perfecting, the script. Your allocated artist will then prepare some animation samples for your perusal. If you're not happy with what you see, then it's much easier to change styles than it is to change entire companies.

 

Creativity

 

You're looking for creativity, because your video needs to fuel the fire in the hearts of your customers: the last thing you need is a boring video that sends them straight to your competitors! Let's face it! People watch videos because they want to be entertained, so if your video doesn't entertain and amuse your customers, then it shouldn't be presented as entertainment. We expect animation to be imaginative, out-of-the-box, humorous, so if you're just looking for a quick way to get some cut-and-dry information to your target audience, then perhaps an animation video is not the right tool for you.

 

Memory Retention

 

Many businesses use flyers, but the problem with flyers is that consumers receive so many of them that they usually go straight into the trash; but more importantly, rarely is a flyer memorable. On the other hand, a funny and well put-together whiteboard animation can stay in viewers' minds for up to 2 months! When you combine visual and auditory teaching styles, together with some great background music and simple images, whiteboard animation can be one of the most effective and memorable video marketing techniques available.

 

Price

 

Creating a whiteboard animation may seem a simple process, and you could certainly save yourself a lot of money by producing a video yourself; but unfortunately, you'll be sacrificing style, creativity, and more importantly, quality. And sadly, there are whiteboard companies out there that charge a fortune for an end-product that looks home-made. This means that you need to do your research before hiring a whiteboard animation company. Check for testimonials; and when comparing prices, understand what you'll be receiving for your money. Sometimes it's necessary to spend a little more to achieve better service, more choices, and a professional end-result.

 

 

 

Fullerton Web Designer Articles

Explaining Whiteboard Animations

 

Whiteboard animations, also known as animated doodling or video-scribes, are videos consisting of simple illustrations drawn on a white background. Whiteboard animations are the ideal way of communicating a message or telling a story, because, through the action of drawing, they make images come to life.

 

Animated videos help the viewer better understand and retain an idea, message, or concept, because the animation is so captivating that it keeps the viewer's attention and makes it hard for them to look away. Today, whiteboard animations have become extremely popular and are being used by organizations and companies all over the world to promote, educate, and persuade the viewer.

 

Whiteboard animations are used to -

 

Explain an idea or core concept;

 

Promote a new product;

 

Describe in detail how a certain process works;

 

Tell a brand's story;

 

Communicate a training initiative or new strategy;

 

Educate the general public, or students;

 

Draw attention to a specific message; and

 

Present research findings.

 

Over the past few years the potential of video content marketing has become very obvious and, as more businesses capitalize on this growing trend, we're seeing the internet becoming increasingly populated with various types of animations and videos. Possibly the greatest advantage of a high-quality whiteboard video is that it's direct and simple. It's not dependent on flashy effects to engage the viewer; it relies solely on carefully crafted hand-drawn illustrations. It's a well-known fact that today's internet viewer has a short attention span, and these illustrations are designed to quickly captivate the viewer and help them remember what they've seen and heard in a way that's never been achieved by other video formats.

 

Why Whiteboard Animation Videos Are So Successful

 

Below we've listed the main reasons why we believe white board animations have become so effective in drawing the viewer's attention and getting your message across -

 

They're So Simple

 

In the past, videos typically used fast motion and flashy graphics to keep viewers engaged, when in fact these aspects of videos make it hard to remember what we've seen because they overload our senses. On the other hand, whiteboard animation videos use simple illustrations to get right to the point. There are no pointless distractions because everything you see is important and simply enhances the message.

 

They're Multisensory

 

Whiteboard animations use a combination of illustrations, on-screen text, and audio, and these work together to target different areas of the brain simultaneously. We all learn differently: some people learn by listening while others are more visual learners, and that's probably why whiteboard animations are so successful, because they work for everyone.

 

They're Captivating

 

Well-made animation videos are a joy to watch. Whether it's the fact that the image is revealed one part at a time or perhaps it's that our attention is drawn to a hand moving across the screen; whatever the attraction, it's true that we love watching whiteboard animation videos, and we don't take our eyes off for one moment because we don't want to miss what happens next. The result is that viewers pay more attention to whiteboard animation videos than they do to any other type of video.

 

They're Enjoyable to Watch

 

It's quite easy to get someone to be receptive to your message with a whiteboard animation video. These videos create a sense of fun, thereby putting the viewer in a good mood and making them more responsive to what you're trying to say. When the viewer is watching images that are more cartoony than corporate and boring, it doesn't feel like work - it feels like fun! And what better way of getting people to relax and enjoy ‘the movie'.

 

They're Memorable

 

Compared to talking head videos, studies of whiteboard animations were found to increase viewers' retention of messages by 15%. Any increase would be impressive, but an increase of 15% is quite extraordinary. Study show that viewers remember what they've seen for much longer, and are more likely to share both the message and the video.

 

 

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Take The Guesswork Out Of Website Design

 

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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We provide Fullerton Web Designer services for companies and industries
in every state including Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut,
Delaware, Florida, Georgia, Hawaii, Idaho State, Illinois, Indiana, Iowa, Kansas, Kentucky,
Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri,
Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico,
New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon,
Pennsylvania, Rhode Island, South Carolina, South Dakota,
Tennessee, Texas, Utah, Vermont, Virginia,
Washington, West Virginia, Wisconsin, and Wyoming

 

You can find more Fullerton Web Designer information at Mariarodes.com


 

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