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Information for the city of Tampa

"

Service, retail, finance, insurance, shipping by air and sea, national defense, professional sports, tourism, and real estate all play a vital role in the area's economy. Hillsborough County alone has an estimated 740,000 employees, a figure which is projected to increase to 922,000 by 2015. Many corporations, such as large banks and telecommunications companies, maintain regional offices in Tampa. Tampa Convention Center, built at the site of Fort BrookeSeveral Fortune 1000 companies are headquartered in the metropolitan area, including .MacDill Air Force Base also remains a major employer as the parent installation for over 15,000 active uniformed military, Department of Defense (DoD) civil service and DoD contractor personnel in the Tampa Bay area. A significant majority of the civil service and contractor personnel are, in fact, themselves retired career military personnel. In addition to the 6th Air Mobility Wing, which is ""host wing"" for the base, MacDill is also home to Headquarters, United States Central Command (USCENTCOM), Headquarters, United States Special Operations Command (USSOCOM), the 927th Air Refueling Wing, Headquarters, United States Marine Forces Central Command (USMARCENT), Headquarters, United States Special Operations Command Central (USSOCCENT), and numerous other military activities of the active and reserve components of the armed forces.Downtown Tampa is undergoing significant development and redevelopment in line with a general national trend toward urban residential development.

 

The Tampa Downtown Partnership notes development proceeding on 20 residential, hotel, and mixed use projects as of April 2007. Many of the new downtown developments are nearing completion in the midst of a housing market slump, which has caused numerous projects to be delayed or revamped, and some of the 20 projects TDP lists have not broken ground and are being refinanced. Nonetheless several developments are nearing completion, which city leaders hope will make downtown into a 24 hour neighborhood instead of 9 to 5 business district. As it stands, Tampa residents face a decline in rent which has decreased an average of 2% next year. Nationally rent has decreased 4%. The Tampa Business Journal found Tampa to be the number two city for real estate investment in 2014.Tampa's port is now the seventh largest in the nation and Florida's largest tonnage port, handling nearly half of all seaborne commerce that passes through the state. Tampa currently ranks second in the state behind Miami in terms of cruise ship travel. T.MacDill Air Force Base[edit]Main article: MacDill Air Force Base A KC 135R stationed at MacDill flying over Tampa Bay.MacDill Air Force Base, located in south Tampa, was constructed as MacDill Field just prior to World War II. During the 1950s and 1960s, it was a Strategic Air Command base for B 47 and B 52 bombers. In the 1960s, it transitioned to a Tactical Air Command installation for F 4 Phantom II fighters, followed by F 16s in the 1980s.

 

It is currently an Air Mobility Command installation, home to the 6th Air Mobility Wing, and includes both the 310th Airlift Squadron, flying the C 37, and the 91st Air Refueling Squadron, flying the KC 135. MacDill AFB is also home to the headquarters for two of the U.S. military's joint warfighting commands: Headquarters, United States Central Command (CENTCOM), and Headquarters, United States Special Operations Command (SOCOM). Both commands are independent from one another and each is commanded by a respective 4 star general or admiral.The MacDill AFB flight line was temporarily closed and the 56th Fighter Wing transferred to Luke AFB, Arizona following the 1991 round of base closings under the Base Realignment and Closure Commission (BRAC) discussions; at the time, the base was used for F 16 fighter training and operations and increasing level of civilian air traffic in the Tampa Bay area was considered detrimental to training.

 

The noise produced by the fighter aircraft was also considered inappropriate in a densely populated area. However, despite committee recommendations, the base remained open to house and support CENTCOM and SOCOM under the cognizance of the newly activated 6th Air Base Wing. With the disestablishment of Tactical Air Command a few months later, claimancy for MacDill passed to the newly created Air Combat Command.The MacDill flight line was initially reopened in 1992 to temporarily support F 16 aircraft from the 31st Fighter Wing and the Air Force Reserve's 482d Fighter Wing, following the destruction of their home station, Homestead AFB, Florida, in the wake of Hurricane Andrew. In 1993 the MacDill flightline was permanently reopened for NOAA WP 3D ""hurricane hunter"" operations, which had relocated from Miami International Airport.In 1996, the 91st Air Refueling Squadron moved to MacDill from Malmstrom Air Force Base, Montana, the 6th Air Base Wing was renamed the 6th Air Refueling Wing. It was renamed the 6th Air Mobility Wing after the 310th Airlift Squadron was activated on the base and the installation officially came under the Air Mobility Command.Approximately 14,000 people work at MacDill Air Force Base, with a significant number of military personnel and their families living on base in military housing, while remaining servicemembers and military families live off base in the Tampa Bay area.

 

MacDill AFB is a significant contributor to Tampa's economy and the city is very supportive of the military community. In 2001 and 2003, the Tampa Bay area was awarded the Abilene Trophy, which annually honors the most supportive Air Force city in Air Mobility Command.MacDill also hosts an annual air show that is enjoyed by thousands of spectators each year. However, there were no shows in 2002 and 2003 due to 9/11. The 2006 show was also canceled due to security concerns on base, but was reinstated in 2008. In 2008, pursuant to BRAC 2005, the Air Force Reserve Command's 927th Air Refueling Wing (927 ARW) relocated without aircraft or equipment from Selfridge Air National Guard Base, Michigan to MacDill AFB, where it became an ""Associate"" wing to the 6th Air Mobility Wing sharing the same KC 135R Stratotanker aircraft.Tampa is a city in and the county seat of Hillsborough County, Florida, United States located on the west coast of Florida on Tampa Bay, near the Gulf of Mexico. The city had a population of 346,037 in 2011.The current location of Tampa was once inhabited by indigenous peoples of the Safety Harbor culture, most notably the Tocobaga and the Pohoy, who lived along the shores of Tampa Bay. It was explored by Spanish explorers in the 16th century, resulting in brief and violent coicts with the native peoples and the introduction of European diseases, which wiped out the original native cultures over the next few decades. While Spain claimed Florida as part of New Spain, it did not found a colony in the Tampa area, and there were no permanent American or European settlements within today's city limits until after the United States had acquired Florida from Spain in 1819. In 1824, the United States Army established a frontier outpost called Fort Brooke at the mouth of the Hillsborough River, near the site of today's Tampa Convention Center.

 

The first civilian residents were pioneers who settled near the fort for protection from the nearby Seminole population, and the small village was first incorporated as ""Tampa"" in 1849. The town grew slowly until the 1880s, when railroad links, the discovery of phosphate, and the arrival of the cigar industry jump started its development, helping it to grow from a quiet village of less than 800 residents in 1880 to a bustling city of over 30,000 by the early 1900s.Today, Tampa is a part of the metropolitan area most commonly referred to as the Tampa Bay Area. For U.S. Census purposes, Tampa is part of the Tampa St. Petersburg Clearwater, Florida Metropolitan Statistical Area.

 

The four county area is composed of roughly 2.9 million residents, making it the second largest metropolitan statistical area (MSA) in the state, and the fourth largest in the Southeastern United States, behind Miami, Washington, D.C. and Atlanta.[15] The Greater Tampa Bay area has over 4 million residents and generally includes the Tampa and Sarasota metro areas. The Tampa Bay Partnership and U.S. Census data showed an average annual growth of 2.47 percent, or a gain of approximately 97,000 residents per year. Between 2000 and 2006, the Greater Tampa Bay Market experienced a combined growth rate of 14.8 percent, growing from 3.4 million to 3.9 million and hitting the 4 million population mark on April 1, 2007. A 2012 estimate shows the Tampa Bay area population to have 4,310,524 people and a 2017 projection of 4,536,854 people. In 2008, Tampa was ranked as the 5th best outdoor city by Forbes.] A 2004 survey by the NYU newspaper Washington Square News ranked Tampa as a top city for ""twenty somethings."" Tampa also ranks as the fifth most popular American city, based on where people want to live, according to a 2009 Pew Research Center study.[20] Tampa is now ranked as a ""Gamma+"" world city by Loughborough University.

 

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Information for the state of Florida

"In the twentieth century, tourism, industry, construction, international banking, biomedical and life sciences, healthcare research, simulation training, aerospace and defense, and commercial space travel have contributed to the state's economic development. The Gross Domestic Product (GDP) of Florida in 2010 was $748 billion. Its GDP is the fourth largest economy in the United States. In 2010, it became the fourth largest exporter of trade goods.The major contributors to the state's gross output in 2007 were general services, financial services, trade, transportation and public utilities, manufacturing and construction respectively.

 

In 2010 and 2011, the state budget was $70.5 billion, having reached a high of $73.8 billion in 2006and 2007. Chief Executive Magazine name Florida the third ""Best State for Business"" in 2011. Agriculture is the second largest industry in the state. Citrus fruit, especially oranges, are a major part of the economy, and Florida produces the majority of citrus fruit grown in the United States. In 2006, 67% of all citrus, 74% of oranges, 58% of tangerines, and 54% of grapefruit were grown in Florida. About 95% of commercial orange production in the state is destined for processing (mostly as orange juice, the official state beverage). Citrus canker continues to be an issue of concern. From 1997 to 2013, the growing of citrus trees has declined 25%, from 600,000 acres (240,000 ha) to 450,000 acres (180,000 ha). Tourism makes up the largest sector of the state economy. Warm weather and hundreds of miles of beaches attract about 60 million visitors to the state every year. Florida was the top destination state in 2011. 42% of poll respondents living in the Northeast United States said they planned on visiting Florida over spring break.

 

Amusement parks, especially in the Orlando area, make up a significant portion of tourism. The Walt Disney World Resort is the largest vacation resort in the world, consisting of four theme parks and more than 20 hotels in Lake Buena Vista, Florida; it, and Universal Orlando Resort, Busch Gardens, SeaWorld, and other major parks drive state tourism. Many beach towns are also popular tourist destinations, particularly in the winter months. 23.2 million tourists visited Florida beaches in 2000, spending $21.9 billion"

 

Website Design Satisfaction Or Else!  

The right graphic designer can help your business achieve its ultimate visualization communication goals, but you must know what to look for when choosing a graphic designer. -Tampa Web Design

 

 

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Tampa Web Design Articles

A Step-By-Step Process to Choosing the Right Web Design Agency

 

Most business owners and managers realize that, in order to succeed in today's competitive marketplace, you must create a great brand experience for your customers. Marketing methods have changed dramatically over the past few years and today's consumer has many different platforms on which to make their purchasing decisions. Therefore, it's up to you to find the right agency to deliver your company's message to both current and potential new customers in the most effective way possible.

 

See below for our checklist on how to make the right decision when choosing a web design agency -

 

No. 1: Know What You're Looking For

 

First of all, determine what you're trying to achieve with your website and internet marketing. What are your goals? How will you measure success? If you'll be running an e-commerce website, then your focus will probably be on creating and growing your customer base, ROI (Return on Investment), and conversion of sales. On the other hand, if you need brand awareness because you're launching a new company, the purpose of your website will be to provide information and education about your products or services, which means you need a site that provides good visibility and a clear focus. Once you've determined what's required to accomplish your goals it won't be difficult to find an agency that suits your needs.

 

Action: At this point you need to ask your potential web design agency to provide proof of their capabilities. Ideally, they'll be showing you examples or case studies of problems they've faced and the solutions they've provided.

 

No. 2: You Get What You Pay For

 

 

Cost can often be the deal maker or breaker when it comes to hiring a web design agency. It's important to remember that, like other products and services you purchase, that old saying ‘you get what you pay for' is just as true when it comes to web design and development. Be cautious about cutting costs just to save a dollar or two right now, because it may be something you regret long-term. Justifying the cost of your web design comes down to simple math and, as a business owner, you need to do some research. How much money have you spent in the last year, on marketing and advertising? What about the past five years? Are you satisfied with the return on your investment those efforts have provided? You may not receive the long-term value from your website and fail to see the results you planned for if you start cutting costs at this point.

 

Action: Remember that we're talking about value here - not cost, so ask your agency if they're able to provide solid evidence of the value delivered with tangible results. Cost won't be a deal breaker if the agency can provide a service or website that brings ROI, so don't let sticker-shock prevent you from achieving your goals. Once you've done the research we recommended, it's highly likely you'll discover you've been spending a lot of money without results for some time now.

 

No. 3: What's Their Track Record?

 

 

It's important to note here that this doesn't mean that an agency must have been in business for decades because, in fact, many new agencies have new methodologies and some great innovative ideas to consider. What you need to know is this: Does the agency understand your industry? Has this agency delivered effective solutions to previous clients?

 

Action: Ask your potential web design agency for information like client testimonials, performance data, and perhaps one or two case studies demonstrating both their approach and how results are measured.

 

No. 4: Are They Good Communicators?

 

 

You must understand what your web designer is talking about and what they're doing, or planning on doing. The Internet is constantly changing, which makes it technically challenging and highly complex for most users, so if you're already confused or lost in the discussion, then your designer is failing you. When having a discussion with your web design agency it's up to them to explain what they do, how they do it, but even more importantly, why they're doing it. They need to be on your side - working for you.

 

Action: We'll start by saying that it's always up to you to do your own research, but once you hire a web design agency you should feel comfortable knowing that you can ask them questions about what they're doing; like their methodologies, their processes, and why they're making certain decisions or recommendations. If there's something you don't understand about your web project, then you must be comfortable in asking them, in addition to receiving an answer that's clear and understandable.

 

No. 5: Content Is Paramount

 

 

When making the decision to either makeover a website or launch a new one, the first things that usually come to mind are how you want your website to both look and function. However, while these are both very important aspects, don't overlook the fact that your website content is the most important factor. So, if your designer intends to deal with art before the content on your website, then you have the wrong designer. A website designer with a lot of expertise will ask many, many questions about your industry, your business, and your customers. If they fail to do this, look for a new designer.

 

It's very important that the agency you hire understands the importance of content, because quite honestly, it's the most important aspect of your website. It doesn't matter whether the content will be received from a copywriter or whether they're creating the content themselves; your designer is simply creating a framework to house the content. They need a full understanding of how users will interact with the content and how you intend managing the content in future, thus ensuring your website is delivering the right message and that the quality will be maintained for years to come.

 

Action: By content we mean everything that includes written copy, videos, images, and more. Content is designed to help your customers, so it's imperative that your web design agency is talking about content before art. Preferably, they'll be in touch with your copywriters or marketing team if they themselves will not be creating the content.

 

No. 6: Be Realistic about What You're Trying to Achieve

 

 

Again, this comes down to you doing your research: put some thought and time into what your goals and expectations are from your web design agency. Determine how you'll know if your money was well spent in (say) six months and then (say) one years' time. Besides getting more traffic or being first on Google, you might be looking at increasing online sales, generating more leads, or improving brand or product awareness.

 

Action: Ask your new web design agency what services and tools they use or provide to drive measurable traffic to your website. By now your agency will understand your sales process, so it should be a simple matter of providing a workable solution to make your processes more effective and efficient, thus providing real value through your new website.

 

No. 7: Understand Your Web Strategy

 

 

A professional web design agency will offer you a clear web strategy which goes beyond your website. Your strategy should offer your business a strong sense of trust, authority, and relevance; because with a solid plan you can measure, and when you're able to measure you can make good decisions based on accurate data. The result is that with accurate data you can convert visitors to your site into paying customers.

 

Action: It's up to your agency to explain in great detail what their approach is, and of course it's up to you to ask! The strategy should be designed to help you reach your goals, whilst staying within budget.

 

No. 8: Capitalizing on Your Investment

 

 

Once your new website has launched, a good web design agency will continue their relationship with you. A professional design agency will help with analytic reporting and work with you to ensure you reach your goals.

 

Action: When hiring a new web design agency, ask about their ongoing relationships; meaning, how are they currently assisting other clients? Ask if they have ongoing service or maintenance plans on perhaps a monthly or quarterly basis that you may be able to sign up for.

 

 

Website Design Satisfaction Or Else!

 

 

Tampa Web Design Articles

Important Points to Consider When Hiring a Graphic Designer

 

Great graphic design can shape your online identity; an identity that reflects your values, resonates well with your audience, and looks smart. In addition, it can help you reach your goals. In fact, having a great graphic designer could well be one of the most important contributors to the success of your business. We know that concise messaging, a strong value proposition, and frequent outreach are all vital to achieving an effective communications plan; however, no plan can succeed without top-quality creative presentation that lifts you above your competitors. You need a plan that not only engages your audience but influences their behavior.

 

Choosing the Right Graphic Designer for Your Needs

 

 

Today, there are some very talented designers out there; however, they're not all the same, because creative ability is just one piece of the puzzle. The separation begins with the functional and practical application of that talent. See below for some important factors to consider when trying to choose from talented graphic designers -

 

•Look for Diverse Experience

 

 

Experience is important and, while many graphic designers share the same skill sets, you'll find that designers who've worked in advertising agencies have usually worked for a variety of clients which generally makes them more efficient with their time. Designers who've worked in corporate communications are more likely to be sensitive to budgetary constraints and will have developed a variety of skills across many disciplines. Of course, finding a designer with both these histories should present the very best on offer.

 

•Check Their Online Portfolio

 

 

Study their online portfolio because, if there's only a small sampling of their work, it could well be an indication of inexperience. You're looking for a graphic designer who's completed a variety of work for a range of industries: in particular, you're checking to see if they've worked for businesses similar to yours. If they have, how do their strengths align with both your immediate and long-term needs? They may not be the right fit if you see mostly logos but you're actually looking for advertising help. Let's say you're in a high-tech industry: if you choose a designer who mainly focuses on retail goods they may not either understand your audience or be experienced enough to handle the learning curve.

 

•Know Your Graphic Designer

 

 

You need to know a little about your graphic designer, like - how do they think? Are they active on social media? Do they have a blog? Have you checked out their LinkedIn profile? Do they use social media to offer helpful tips and advice, or only to show samples of their work? If they have an interesting blog, one that you can learn from, this designer could well be the right one for you.

 

•The All-Important Testimonials

 

 

In business, word-of-mouth is so very important, and so is the written word from satisfied clients. Graphic designers are no exception to this, and a webpage of testimonials tells potential clients that, not only are previous customers satisfied, they're prepared to tell everyone about the great service or product they received. Take a close look at all the comments: are they all pretty-much the same, or do they offer an insight into the type of relationship they've had with the designer. Don't hesitate to contact previous clients and ask about their experience with the designer.

 

•Have Realistic Expectations

 

 

State your expectations clearly, and this will avoid both you and the designer wasting time. Ask your new designer how your business fits into their business model, and whether you'll receive the same level of attention all their other clients receive. Keep in mind, though, that expectation management is a two-way street: you probably won't be the graphic designer's only client, so you need to be both realistic and sensitive to their need to manage their business.

 

•Consider Hiring Locally

 

 

It's much easier to discuss your needs with a graphic designer if you can meet in person, face-to-face. In fact, be concerned if your local graphic designer does not ask to meet you in-person. So much can be learned when people engage in conversation that goes beyond the project at hand. Real success can't be achieved by hiring an online logo service that outsources work overseas, meaning that a good relationship is very important to the success of any communications effort. And of paramount importance is this: your graphic designer must understand you, your service or product, your industry, your audience, and of course your competition. Your graphic designer must be able to reflect your personality, your style, and your attitude because, not only is it entirely appropriate, it brings real ownership to you. None of this can be achieved without a relationship of proximity. It's quite misguided to separate the client from the creative professional, plus it productizes the service.

 

•Charge-Out Rates

 

 

There will always be less-experienced graphic designers out there happy to charge low rates, but keep in mind that their inexperience means they'll require more direction and handholding and they'll probably work slower. Yes, an experienced designer will charge high hourly rates but, to counteract this, they work more efficiently, will typically need less direction, and are more attuned to best practices. In addition, they generally have working relationships with vendors, industry experts, and so on, and can point you to the right resource to complete the job. There's always going to be some appeal in finding the cheapest designer, but keep in mind that you could end up paying more through revisions or time spent.

 

•Graphic Design Is an Investment - Not an Expense!

 

 

Do some research on how much graphic design services cost and, before you contact anyone, work out a realistic budget. You should understand the true value of what you're going to buy, so, when evaluating fees, make sure you maintain the right perspective. Generally, people are quite happy to pay their mechanic or accountant $100 per hour, and certainly nobody would argue that the face of your business is any less important. Be wary of graphic designers who undervalue their professionalservices, or alternatively, offer huge discounts just to win your business.

 

•Are They Listening to You?

 

 

Is your potential graphic designer listening to what you're saying? Do they understand your business goals? Does your candidate understand exactly how everything fits into your business goals or are they thinking along a project-by-project path?

 

•Are You Listening to Them?

 

 

Listen to what your graphic designer has to say, because an experienced professional will have some great advice to offer that could well make you reconsider some of your own ideas. That's not a bad thing - it's a good thing! Basically, you're looking for a graphic designer who's prepared to challenge your thinking, so be open to their advice. Don't be so sure you know exactly what you want because, if you say you're only looking for someone to put all your ideas in place, that's probably what you'll get; but it may not be what you really need.

 

Your Initial Meeting

 

 

Once you've had a face-to-face meeting with a short list of candidates you'll soon determine the best fit for you. It's okay to let them know that this is new territory for you, because a real professional will be prepared to help you, understanding that everyone benefits in the long run. Pay particular attention to candidates who ask a lot of questions about your business, your audience, and the market, prior to discussing your project; because in order for them to work effectively for you they need to understand both your long-term vision and your challenges. With this information, they'll be in a good position to offer valuable advice.

 

It's important that you ask questions too: ask about their work and their experience. How do they answer these questions: do they discuss challenges and results, or do they just rattle off a list of projects? You're looking for someone who has genuine passion for what they do. Because you've already done your research you can ask about specific projects or clients you saw on their website, and the role they played. Who does your potential designer work for, and do they have any other qualifications or disciplines? Perhaps your potential designer is also a great writer, but it's more likely that they work within a network of experts, and this might include photographers, printers, and developers.

 

A Good Working Relationship

 

 

It's really important that you have a good working relationship with your graphic designer because this can yield results that are not only effective, but look great, and provide the perfect platform for your business to grow. Remember that the more flexibility and freedom you give your designer, the more chance you'll have of achieving results you never dreamed of. At the same time, you must stay involved throughout the process because it's important that you don't lose ownership of the final result. Everyone wins if you leave your options open and are willing to listen and learn. You can easily take your business to the next level when you have the right team of experts in your corner; and one of your most valuable resources will be an experienced, innovative graphic designer.

 

 

 

Tampa Web Design Articles

"

There Are Different Types of Web Designers

 

Please see below for our definition of different types of web designers -

 

- Website Designer

 

Basically, a website designer is the Project Manager for your website design. It's the person who helps you determine the page layout, colors, text location, and graphics; plus, page navigation and how pages will cross-link to one another. In addition, your website designer may be the person who does the graphic art-work for your website, and they may do the computer programming: alternatively, this work would be subcontracted out to a programming specialist.

 

- Website Programmer

 

A website programmer is the person who gets the design from the website designer then creates the code that makes the site run. It's the programmer who makes sure your website works well for your visitors, which means that they're responsible for all the behind-the-scenes technical stuff.

 

- Graphic Designer/Artist

 

A graphic designer/artist is the person who creates the brand image for your website - you might like to consider this person as a visual artist, because they choose or create the graphics for your website, and this includes the logo, colors, page layout, illustrations, and so on.

 

- Internet Marketing Consultant

 

The marketing consultant is the person who works out how to get traffic to your website and convert that traffic into sales. It's the marketing consultant who ensures that your website and overall marketing strategy are compatible.

 

Bonus! If you're lucky, you may be able to find someone with expertise in all four skills!

 

Determining Who's a Good Designer, and What Their Charges Should Be

 

When choosing your designer, you first need to decide whether you prefer to work with someone locally, or whether you're prepared to work remotely over the phone and by email. The following tips may be helpful when choosing your website designer -

 

- Pay special attention to how much information the designer asks about your business. For them to work effectively for you they'll need to get to know both you and your business intimately. Unless they take the time to understand your business, how can they design a website that reflects you, your business, and your brand?

 

- Ask to see websites they've designed, and with this information you should know immediately whether you like their style, or not. Are they flexible in their designs, or is there a certain feel to all their sites?

 

- Did they just do the programming for these websites, or did they also do the layout design and graphics?

 

- Are they able to recommend a good graphic artist if they don't do graphic work themselves?

 

- Do they have a Website Planning Guide so you can work through the design together? It's very helpful if they do! Will all discussions and decisions be documented? Do they have a systematic, structured planning process that you can follow through the design phase?

 

- Do they have a thorough knowledge of internet marketing? It's imperative that the site they create for you will meet both your marketing and business goals. An attractive website is useless unless it's generating prospects and revenue.

 

- Be aware upfront what the designers' fees are, including the estimated total cost for the completed website. You'll probably need to discuss content and certain features of the website to enable the designer to give you a fairly good estimate; however, depending on their location and their expertise, you should expect to pay between $60 and $125 per hour. A simple, top quality business website with good layout and graphic design will cost between $2,500 and $5,000, and you should expect the price to be higher if you add a shopping cart, newsletter, blog, email address setup, auto responders, SEO, logo design, membership site, or if there are many pages to your website.

 

- Be clear on the payment process. Will you be required to make a deposit, and if so, how much? Will they bill you when certain milestones are reached, or will they invoice you monthly?

 

- Remember that your budget is your responsibility - not the designers, so make sure they stay within your budget. Pay attention if the designer keeps suggesting new add-ons that will only increase the cost of your website.

 

- Ask for contact details for their current and past clients, because you need to know how smoothly the design process was. You're looking for someone who not only has good project management skills, they also need good communication skills. You're also looking for someone who will listen to you and not just give their own advice. How was their customer service? You need someone who will return phone calls and emails in a timely manner.

 

- Will your designer be maintaining your website after the initial design and, if so, what will they charge for that service? There are designers who enjoy creating new sites but are not interested in maintaining them. If you have a virtual assistant who's skilled in website programming they may be able to maintain your website for a lower hourly fee. Be aware of the types of programming that are used in your website, and this will be helpful when you're looking for someone to update it.

 

- If your plan is to maintain the website yourself, ask your designer if they'll design it accordingly, making sure it's easily maintainable by a business owner. Your website could be designed on a blog/CMS platform, such as WordPress, which gives you the freedom to edit text and graphics.

 

- Ensure that your contract states very clearly that the copyright to the entire website belongs to you. Of course, this excludes stock photos and graphics because the original artist or photographer owns the copyright to those images. All coding work and all content, including graphics custom-created for you by someone else, should be owned by you.

 

- Regardless of whether you or your website designer registered your domain name, make sure the domain name is owned by you.

 

- Ultimately, you must be able to easily edit your own website, or have someone else do it for you, so make sure you request original, editable source files from your designer.

 

- Do you like your new designer, because you need to enjoy talking and working with them. Are they acting ethically with you? Are they focused on working on the task at-hand, or are they rambling and wasting your time? Do you find yourself agreeing with their values? Are they offering invaluable advice and insight about your website design?

 

- Be very clear with your prospective website designer about your deadline, and ask if they can meet it. You may find that you'll have to wait for your designer because most good website designers are booked for the next few weeks. If you're not clear about a specific deadline, work with the designer to establish an acceptable working deadline that suits both parties. This is especially important if you'll be writing the content for the website.If you're in the process of hiring a website designer it means you already understand just how crucial your website will be to the success of your business. Therefore, it's worth taking the time to interview as many potential website designers as is necessary to find a designer who's willing to listen to your thoughts and ideas, who has great advice of their own, who's prepared to work within your timeframe and budget, and who can create a website that positively reflects both you and your business.

 

"

 

https://youtu.be/pECC0uNehAw

 

You Can Find More Information at  http://mariarodes.com/
and at Santa Clara Website Design Companies

Call Us Today at: 206-335-8528

 

Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

 

 


 

To A Business Owner Whose Website Is...

 

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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We provide Tampa Web Design services for companies and industries
in every state including Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut,
Delaware, Florida, Georgia, Hawaii, Idaho State, Illinois, Indiana, Iowa, Kansas, Kentucky,
Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri,
Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico,
New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon,
Pennsylvania, Rhode Island, South Carolina, South Dakota,
Tennessee, Texas, Utah, Vermont, Virginia,
Washington, West Virginia, Wisconsin, and Wyoming

 

You can find more Tampa Web Design information at Mariarodes.com


 

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