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Information for the city of Milwaukee

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Milwaukee is the home to the international headquarters of 6 Fortune 500 companies: . The Milwaukee metropolitan area ranks fifth in the United States in terms of the number of Fortune 500 company headquarters as a share of the population. Milwaukee also has a large number of financial service firms, particularly those specializing in mutual funds and transaction processing systems, and a number of publishing and printing companies.Service and managerial jobs are the fastest growing seents of the Milwaukee economy, and health care alone makes up 27% the jobs in the city.In 2009, five Milwaukee area companies were selected as leaders in their industries as magazine recognized The World's Most Admired Companies. Two Milwaukee companies ranked second in their field: Glendale, placed fourth among motor vehicle parts firms.

 

Ranked fifth were , among general merchandisers.Milwaukee became synonymous with Germans and beer beginning in the 1850s. The Germans had long enjoyed beer and set up breweries when they arrived in Milwaukee. By 1856, there were more than two dozen breweries in Milwaukee, most of them German owned and operated. Besides making beer for the rest of the nation, Milwaukeeans enjoyed consuming the various beers produced in the city's breweries. As early as 1843, pioneer historian James Buck recorded 138 taverns in Milwaukee, an average of one per forty residents. Today, Beer halls and taverns are abundant in the city, although only one of the major breweries remains in Milwaukee.Milwaukee's founding fathers had a vision for the city. They knew it was perfectly situated as a port city, a center for collecting and distributing produce. Many of the new immigrants who were pouring into the new state of Wisconsin during the middle of the 19th century were wheat farmers.

 

By 1860, Wisconsin was the second ranked wheat growing state in the country and Milwaukee shipped more wheat than any place in the world. Railroads were needed to transport all this grain from the wheat fields of Wisconsin to Milwaukee's harbor. Improvements in railways at the time made this possible. Entrance to in Milwaukee TheBrewery Complex, closed in 1997There was intense competition for markets with Chicago, and to a lesser degree, with Racine and Kenosha. Eventually Chicago won out. Due to its superior financial and transposition status, as well as being a hub on major railroad lines throughout the United States, Chicago had a distinct advantage over Milwaukee. Milwaukee did solidify its place as the commercial capital of Wisconsin and an important market in the Midwest.Milwaukee was once the home to four of the world's largest beer breweries (Schlitz, Blatz, Pabst, and Miller), and was the number one beer producing city in the world for many years.

 

Despite the decline in its position as the world's leading beer producer after the loss of two of those breweries, it's one remaining major brewery, Brewing Company remains a key employer by employing over 2,200 of the city's workers. Because ofsolid position as the second largest beer maker in the U.S., the city remains known as a beer town despite there being only one large brewery.The historic Brewery, located in "" Valley"" at 4000 West State Street, is the oldest still functioning major brewery in the United States. In July 2008, it was announced that beer would be added to the list of beers brewed in Valley. This created additional brewery jobs in Milwaukee, however, the company's world headquarters moved from Milwaukee to Chicago.Besides and the heavily automated brewery in the old Blatz 10th Street plant, the only other currently operating stand alone breweries in Milwaukee are , a microbrewery in Walker's Point neighborhood, and Lakefront Brewery, a microbrewery located in Brewers Hill. The suburb of Glendale is home to Brewery, another locally popular microbrew. Various brewpubs can be found throughout the Milwaukee area, including Ale House and Street Brewery.Three beer brewers with Wisconsin operations made the 2009 list of the 50 largest beermakers in the United States, based on beer sales volume.

 

Making the latest big breweries list from Wisconsin is is a joint venture formed in 2008 by Milwaukee based Brewing Co. and, Colorado based s Brewing Company. backdrop for the storyline. Rail tracks along the industrial Menomonee Valley, ancestral home of the Menominee IndiansBecause of its easy access to Lake Michigan and other waterways, Milwaukee's Menomonee Valley has historically been home to manufacturing, stockyards, rendering plants, shipping, and other heavy industry.Reshaping of the valley began with the railroads built by city co founder Byron Kilbourn to bring product from Wisconsin's farm interior to the port. By 1862 Milwaukee was the largest shipper of wheat on the planet, and related industry developed. Grain elevators were built and, due to Milwaukee's dominant German immigrant population, breweries sprang up around the processing of barley and hops. A number of tanneries were constructed, of which the tannery grew to become the largest in America.In 1843 George Burnham and his brother Jonathan opened a brickyard near 16th Street. When a durable and distinct cream colored brick came out of the clay beds, other brickyards sprang up to take advantage of this resource.

 

Because many of the city's buildings were built using this material it earned the nickname ""Cream City"", and consequently the brick was called Cream City brick. By 1881 the Burnham brickyard, which employed 200 men and peaked at 15 million bricks a year, was the largest in the world.Flour mills, packing plants, breweries, railways and tanneries further industrialized the valley. With the marshlands drained and the Kinnickinnic and Milwaukee Rivers dredged, attention turned to the valley.Along with the processing industries, bulk commodity storage and machining and manufacturing entered the scene. The valley was home to the Milwaukee was home to several pioneer brass era automobile makers, including Ogren (from 1919 to 1922).In 2007, three Milwaukee area companies were among nine firms honored for manufacturing excellence in the Wisconsin Manufacturer of the Year competition. , a major supplier of government and commercial avionics, was honored for its high technology research and development program. Brady, a publicly owned manufacturer of signs, labels and other identification and security products, received an award for corporate excellence. Privately owned Works, which provides metal finishing services, received an award for employee and environmental stewardship.

 

Nominated companies were evaluated in areas such as financial growth or consistency, technological advances, product development, environmental solutions, operational excellence/continuous improvement, commitment to employees, and effective research and development.In 2009, a group of elected officials and business leaders is trying to entice , a Massachusetts based battery maker, to open a factory in Milwaukee. Milwaukee Alderman has introduced a resolution to have the city of Milwaukee appropriate from $1 million to $20 million for a factory for, the Westborough, Mass. based manufacturer of lithium ion batteries for laptop computers, personal digital assistants, mobile telephones and other portable devices. Stimulus package funds are included in the $787 billion stimulus package signed by Presidentfor lithium ion battery development, he said. interest in locating a plant in Milwaukee stems in part from the area's manufacturing heritage and that it's home to ., the manufacturer has been developing lithium ion batteries for hybrid electric vehicles, plug in hybrid electric vehicles and electric vehicles

 

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Information for the state of Wisconsin

The rough isolation of Wisconsin's North Woods region is cut by part of the Gogebic range, from which much iron ore was extracted before 1965. Iron mining was resumed briefly in 1969 but has since stopped altogether. Sand and gravel, stone, and lime are other valuable mineral resources; zinc (as well as lead) is mined in the Driftless Area in the southwest. Important copper deposits were discovered in the north in the 1970s. The state's greatest natural resource since its earliest days has been lumber. Dense forests (white pines in the north, hardwoods elsewhere) once covered all except the southern prairie. While reckless exploitation in the late 19th cent. drastically reduced the magnificent stands, extensive conservation and reforestation measures have saved the valuable lumber industry, and today c.40% of Wisconsin's land area is forested.

 

The pulp, paper, and paper-products industrial complex in Green Bay and Appleton is one of the largest in the nation. The state's accent, however, is chiefly pastoral. One of the nation's largest dairy herds grazes here, and Wisconsin is the leading state in the production of cheese as well as the second largest milk producer (after California). After dairy products and cattle, the state's most valuable farm commodities are corn and soybeans. Other important crops are hay, oats, potatoes, alfalfa, and a great variety of fruits and vegetables. Food processing, predictably, is one of the state's foremost industries, along with the manufacture of machinery, which is centered in Milwaukee, Madison, and Racine. Other important manufactures are vehicles and transportation equipment, metal products, medical instruments and equipment, farm implements, and lumber.

 

Almost all Wisconsin's major industries are to be found within metropolitan Milwaukee, where the traditional brewing and meatpacking are rivaled by the manufacture of heavy machinery and diesel and gasoline engines. Wisconsin has numerous ports on the Great Lakes capable of accommodating oceangoing vessels. The superb harbor at Superior (shared with Duluth, Minn.) has sizable shipyards and coal and ore docks that are among the nation's largest. Tourism and outdoor recreation are burgeoning, and several Native American groups operate gambling casinos in the state; through casino enterprises the Winnebago tribe has become one of the state's larger employers.

 

How To Avoid Website Design Hazards  

In the production process of whiteboard animation, you'll start by coming up with, then perfecting, the script. -Top Milwaukee Web Designer Agency

 

 

DEAR WEBSITE DESIGN COMPANY: YOU SAVED MY LIFE  

Top Milwaukee Web Designer Agency Articles

A Step-By-Step Process to Choosing the Right Web Design Agency

 

Most business owners and managers realize that, in order to succeed in today's competitive marketplace, you must create a great brand experience for your customers. Marketing methods have changed dramatically over the past few years and today's consumer has many different platforms on which to make their purchasing decisions. Therefore, it's up to you to find the right agency to deliver your company's message to both current and potential new customers in the most effective way possible.

 

See below for our checklist on how to make the right decision when choosing a web design agency -

 

No. 1: Know What You're Looking For

 

First of all, determine what you're trying to achieve with your website and internet marketing. What are your goals? How will you measure success? If you'll be running an e-commerce website, then your focus will probably be on creating and growing your customer base, ROI (Return on Investment), and conversion of sales. On the other hand, if you need brand awareness because you're launching a new company, the purpose of your website will be to provide information and education about your products or services, which means you need a site that provides good visibility and a clear focus. Once you've determined what's required to accomplish your goals it won't be difficult to find an agency that suits your needs.

 

Action: At this point you need to ask your potential web design agency to provide proof of their capabilities. Ideally, they'll be showing you examples or case studies of problems they've faced and the solutions they've provided.

 

No. 2: You Get What You Pay For

 

 

Cost can often be the deal maker or breaker when it comes to hiring a web design agency. It's important to remember that, like other products and services you purchase, that old saying ‘you get what you pay for' is just as true when it comes to web design and development. Be cautious about cutting costs just to save a dollar or two right now, because it may be something you regret long-term. Justifying the cost of your web design comes down to simple math and, as a business owner, you need to do some research. How much money have you spent in the last year, on marketing and advertising? What about the past five years? Are you satisfied with the return on your investment those efforts have provided? You may not receive the long-term value from your website and fail to see the results you planned for if you start cutting costs at this point.

 

Action: Remember that we're talking about value here - not cost, so ask your agency if they're able to provide solid evidence of the value delivered with tangible results. Cost won't be a deal breaker if the agency can provide a service or website that brings ROI, so don't let sticker-shock prevent you from achieving your goals. Once you've done the research we recommended, it's highly likely you'll discover you've been spending a lot of money without results for some time now.

 

No. 3: What's Their Track Record?

 

 

It's important to note here that this doesn't mean that an agency must have been in business for decades because, in fact, many new agencies have new methodologies and some great innovative ideas to consider. What you need to know is this: Does the agency understand your industry? Has this agency delivered effective solutions to previous clients?

 

Action: Ask your potential web design agency for information like client testimonials, performance data, and perhaps one or two case studies demonstrating both their approach and how results are measured.

 

No. 4: Are They Good Communicators?

 

 

You must understand what your web designer is talking about and what they're doing, or planning on doing. The Internet is constantly changing, which makes it technically challenging and highly complex for most users, so if you're already confused or lost in the discussion, then your designer is failing you. When having a discussion with your web design agency it's up to them to explain what they do, how they do it, but even more importantly, why they're doing it. They need to be on your side - working for you.

 

Action: We'll start by saying that it's always up to you to do your own research, but once you hire a web design agency you should feel comfortable knowing that you can ask them questions about what they're doing; like their methodologies, their processes, and why they're making certain decisions or recommendations. If there's something you don't understand about your web project, then you must be comfortable in asking them, in addition to receiving an answer that's clear and understandable.

 

No. 5: Content Is Paramount

 

 

When making the decision to either makeover a website or launch a new one, the first things that usually come to mind are how you want your website to both look and function. However, while these are both very important aspects, don't overlook the fact that your website content is the most important factor. So, if your designer intends to deal with art before the content on your website, then you have the wrong designer. A website designer with a lot of expertise will ask many, many questions about your industry, your business, and your customers. If they fail to do this, look for a new designer.

 

It's very important that the agency you hire understands the importance of content, because quite honestly, it's the most important aspect of your website. It doesn't matter whether the content will be received from a copywriter or whether they're creating the content themselves; your designer is simply creating a framework to house the content. They need a full understanding of how users will interact with the content and how you intend managing the content in future, thus ensuring your website is delivering the right message and that the quality will be maintained for years to come.

 

Action: By content we mean everything that includes written copy, videos, images, and more. Content is designed to help your customers, so it's imperative that your web design agency is talking about content before art. Preferably, they'll be in touch with your copywriters or marketing team if they themselves will not be creating the content.

 

No. 6: Be Realistic about What You're Trying to Achieve

 

 

Again, this comes down to you doing your research: put some thought and time into what your goals and expectations are from your web design agency. Determine how you'll know if your money was well spent in (say) six months and then (say) one years' time. Besides getting more traffic or being first on Google, you might be looking at increasing online sales, generating more leads, or improving brand or product awareness.

 

Action: Ask your new web design agency what services and tools they use or provide to drive measurable traffic to your website. By now your agency will understand your sales process, so it should be a simple matter of providing a workable solution to make your processes more effective and efficient, thus providing real value through your new website.

 

No. 7: Understand Your Web Strategy

 

 

A professional web design agency will offer you a clear web strategy which goes beyond your website. Your strategy should offer your business a strong sense of trust, authority, and relevance; because with a solid plan you can measure, and when you're able to measure you can make good decisions based on accurate data. The result is that with accurate data you can convert visitors to your site into paying customers.

 

Action: It's up to your agency to explain in great detail what their approach is, and of course it's up to you to ask! The strategy should be designed to help you reach your goals, whilst staying within budget.

 

No. 8: Capitalizing on Your Investment

 

 

Once your new website has launched, a good web design agency will continue their relationship with you. A professional design agency will help with analytic reporting and work with you to ensure you reach your goals.

 

Action: When hiring a new web design agency, ask about their ongoing relationships; meaning, how are they currently assisting other clients? Ask if they have ongoing service or maintenance plans on perhaps a monthly or quarterly basis that you may be able to sign up for.

 

 

How To Avoid Website Design Hazards

 

 

Top Milwaukee Web Designer Agency Articles

Choosing a Graphic Designer

 

So, you're in the market for a graphic designer! That's great, because if you need a graphic designer it's usually an indication that you've reached the stage of having an audience. Whether it's a company brochure, a new website, or a simple logo, choosing the right graphic designer can be confusing, and sometimes an impossible process. Basically, you check a designer's portfolio of previous work, then commit to paying for something you've never seen, all the while hoping that the designer you've chosen can capture your vision perfectly.

 

About Design

 

To achieve a great result, there needs to be a good-designer/good-client combination; and the way to be a good client is to know what you want. Even the most skilled graphic designer can't deliver what you want if you yourself are not clear on what you're looking for. So, if you're looking to employ the services of a graphic designer, there are things you can and should ask before making a final decision. Now that you've made the decision to use a graphic designer, you're looking for design that will perfectly represent your company. And the good news here is that you have plenty of options!

 

Review Previous Projects

 

Don't make the mistake of reviewing a designer's portfolio and visualizing your own work in one of their past projects. You want your design to be unique, so if you already have an idea about the feel or look of your design, perhaps complex and dramatic, or clean lines, then look for a graphic designer with a portfolio consistent in that type of design.

 

If, at this point, you're not sure what you're looking for, then be prepared: you should be able to provide samples of aesthetics and designs that you quite like, complete with detailed notes. If this is a complex task, like designing an entire website, do your research first. Provide samples of features you don't like and features you do like, and now you know what to look for in your potential designer's previous projects.

 

Arrange an In-Person Meeting

 

Today, most of our communication is conducted via email and text, but the best way for your potential designer to get a clear picture of what you're looking for is to have a one-on-one meeting. If it's not possible to meet in-person, the next best thing would be a video-based or Skype meeting. Once your designer can hear you explaining exactly what you're looking for, and you're able to hear them explain how they believe they can achieve this for you, then it's highly likely you'll quickly be able to come to an agreement.

 

Preparing for the Design Process

 

Because you'll be the one hiring the graphic designer, you need to make sure your interests are being protected; so, once you've narrowed down the designers, try to gain a clearer understanding of how the process will work. Regarding payment terms, consider payment terms upon milestones instead of hours worked; and regarding revisions, you need to ensure that multiple revisions are included in the process. Ideally, you'll be shown rough conceptual drafts of the designer's direction and ultimate intentions, and this will be extremely helpful in ensuring your project is heading in the right direction. Of course, it depends on your project, but these drafts might include basis wireframes, meaning rough sketches of the layout of a web design, or a mood board, which includes ideas of fonts, colors, and other aesthetics they may be considering. This way you'll be able to work together on basic design direction without wasting valuable time.

 

Thinking Long-Term

 

If you believe your project is just the first of many, then let your designer know: it will set the stage for future work. Obviously, the best client-designer relationships are long-term relationships, where the designer has a clear understanding of your branding and how it should be executed. This creates a great basis for communication, and a comfortable forum for editing and required discussions. If you have a comfortable working relationship with your graphic designer, you'll ultimately achieve better results. If you don't have this kind of relationship, it's certainly worth looking at other designers to find exactly what you're looking for.

 

 

 

Top Milwaukee Web Designer Agency Articles

Whiteboard Animations Convert Viewers into Buyers

 

Whiteboard animations have become popular, exciting, and innovative marketing and advertising tools for products and services and, and when compared to other forms of advertising, they're extremely economical.

 

In this post, we'll take a look at the main reasons whiteboard animation videos convert viewers into buyers -

 

Your Message Is Very Specific

 

The purpose of whiteboard animations is to create a very specific message without all the fluff and nonsense of other types of videos. A whiteboard video message is a focused message; it's uncluttered, which allows your message to be clearly heard and understood.

 

Whiteboard Animations Are Fun!

 

When you have the perfect script and it's done correctly, a whiteboard animation can have an impactful effect on the viewer. Because they're so entertaining, your viewer will look at your company as one they'd like to do business with.

 

They Provide Flexible Marketing

 

Whiteboard animation videos can be placed anywhere, like on the homepage of your website, or in fact any page of your website, and they can be created to relate specifically to the page you place them on.

 

Viewers Remember Animation Videos

 

If you create a great whiteboard animation, your potential customers will not only remember the video, they'll remember you and your service or product. This means they're more likely to tell other people about you.

 

Your Videos Can Be Shared

 

When whiteboard animation videos are used creatively, it makes it much easier for your customers and fans to spread the word about your service or product. Placing animation videos on social marketing sites means that, through sharing and commenting, your viewers are helping spread the word about you and your brand.

 

Viewers Will Quickly Get Your Message

 

When you have a great script-writer for your whiteboard video, the viewer will quickly understand how your product or service fits into their life, how to use it, and the benefits they'll receive. It's not only that the viewer receives step-by-step instructions; your video lets viewers know why they can't live without your product. That's why a great script is so important for your animation video.

 

Your Viewer Is Called to Action

 

Whiteboard videos are so successful in converting viewers into buyers because they contain a specific call to action. It will be very clear to your viewer what they need to do next - whether it's to call a certain telephone number, visit a specific site, or purchase a product; and they'll know exactly where they need to go to complete that task.

 

Individually, the above points play an important role in converting viewers to customers; however, whiteboard animation videos are most productive when all the above are used in some form. Besides the fact that animation videos have a specific call to action, they're also very economical to produce - certainly much less expensive than other types of videos.

 

For your whiteboard animation video to be effective, your first step should be understanding your viewers' call to action. Then, with this information and a strong script, you can go ahead and produce your video. Putting all the above together into an effective whiteboard animation video means you're on the right path to converting your viewers into buyers.

 

 

https://youtu.be/AzEmD908JyY

 

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This Is Marie Antoinette Escaping

 

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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