Business Web Design

Print

Strong design that catches attention
and enhances your brand

Design Graphic Arts

Website Design

Clean, modern, mobile-friendly
designs made to sell your product

Business Web Design

Video

Different styles to showcase
your business message

Animate Videos

Whiteboard Animation

Eye-catching and fun animations that
will keep your web visitor engaged

Business Web Design

Illustration

Custom illustrations guaranteed to be
worth a thousand words each

Design Graphic Arts

Custom HTML Emails

Custom emails engage your clients
with visually appealing graphics

Animate Videos

Logos

Logos that reflect and communicate
your business philosophy

[%var003]

Other Fun Stuff

Ars longa, vita brevis —
(not enough hours in a day)

Design Graphic Arts

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Information for the city of Woodbridge

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Woodbridge Township is a township in Middlesex County, New Jersey, United States. As of the 2010 United States Census, the township had a total population of 99,585, reflecting an increase of 2,382 (+2.5%) from the 97,203 counted in the 2000 Census, which had in turn increased by 4,117 (+4.4%) from the 93,086 counted in the 1990 Census. Woodbridge was the sixth most populous municipality in New Jersey in 2010, the same ranking it held a decade earlier.[24]The Township of Woodbridge is the oldest original township in New Jersey and is named after Reverend John W. Woodbridge (1613 1691) of Newbury, Massachusetts, who settled in the early autumn of 1664 and was granted a royal charter on June 1, 1669, by King Charles II of England.

 

It was reincorporated on October 31, 1693. Woodbridge Township was incorporated by an Act of the New Jersey Legislature on February 21, 1798, as part of the initial group of 104 townships incorporated in the state under the Township Act. Portions of the township were taken to form Rahway (April 19, 1858), Raritan Township (March 17, 1870, now Edison Township) and Roosevelt (April 11, 1906, now Carteret).

 

According to Joshua Coffin, the early settlers included ""Captain John Pike, the ancestor of General Zebulon Montgomery Pike, who was killed at the battle of Queenstown in 1813; Thomas Bloomfield, the ancestor of Joseph Bloomfield, some years governor of New Jersey, for whom the township of Bloomfield, New Jersey is named; John Bishop, senior and junior; Jonathan Haynes; Henry Jaques; George March; Stephen Kent; Abraham Toppan, junior; Elisha Ilsley; Hugh March; John Bloomfield; Samuel Moore; Nathaniel Webster; John Ilsley; and others."" Woodbridge was the site of the first gristmill in New Jersey. The mill was built by Jonathan Singletary Dunham (married to Mary Bloomfield, relative of Joseph Bloomfield).[30][31] Food Corporation, owner of Shop, has its headquarters in Keasbey in the township.

 

"

 

Information for the state of New Jersey

"Only four states are smaller in size than New Jersey, yet New Jersey ranks ninth in the nation in population and has the highest population density of any U.S. state, facts owing in part to its proximity to both New York City and Philadelphia but also indicative of its economic importance. New Jersey is a major industrial center, an important transportation corridor and terminus, and a long-established playground for summer vacationers. The state is noted for its output of chemicals and pharmaceuticals, machinery, and a host of other products, including electronic equipment, printed materials, and processed foods.

 

Bayonne is the terminus of pipelines originating in Texas and Oklahoma, and there are oil refineries at Linden and Carteret. New Jersey has been a leader in industrial research and development since the establishment in 1876 of Thomas Edison's research facility in Menlo Park. Color televison, the videotape recorder, and the liquid crystal display were invented in New Jersey corporate research labs. Today telecommunications and biotechnology are major industries in the state, and the area near Princeton has developed into a notable high-tech center. Finance, warehousing, and ""big box"" retailing have also become important to the state's economy, attracting corporations and shoppers and to a large extent reversing New Jersey's onetime role as a suburb for commuters to New York City and Philadelphia.

 

In addition to being a center of industry, transportation, and tourism, New Jersey is a leading state in agricultural income per acre. The scrub pine area of the southern inland region is used for cranberry and blueberry culture. North of the pine belt the soil is extremely fertile and supports a variety of crops, most notably potatoes, corn, hay, peaches, and vegetables (especially tomatoes and asparagus). Dairy products, eggs, and poultry are also important. Commercial and residential expansion, however, has taken over much of the state's farmland, and New Jersey is now almost one third developed."

 

Get Rid Of Those Bad Designs!  

There's a lot more to an effective website than just having it look nice, and a good web design agency will include a team of designers who understand conversion. -Woodbridge Web Developer

 

 

CHECK THE KIND OF WEBSITE DESIGN YOU WANT  

Woodbridge Web Developer Articles

Why Is Whiteboard Animation So Effective?

 

We know there are many ways to make a video, so why is it that whiteboard animation stands head and shoulders above the rest?

 

It Starts with Drawing

 

With this medium, drawing is the defining characteristic, and when it comes to visual communication, drawing is one of the oldest forms. In fact, some cave drawings are more than 30,000 years old, which shows that long before the invention of paper, pottery, or even farming, drawings were used to communicate ideas. In fact, the idea of civilization itself was pre-dated by drawing by several thousand years.

 

Remember that every drawing ever made requires the viewer's imagination to bring it to life: prior to that it's just an illusion. And therein lies the beauty of whiteboard animation, because the viewer witnesses the creation of the illusion. New lines create possibilities, and the image is undefined until it becomes something recognizable. The viewer understands only too well that the artist is simply making lines on a whiteboard; however, these marks begin to transform as the drawing continues, and then something happens in the viewer's mind: the marks become something recognizable - perhaps an object, a person, or a face. It's simply magical watching something appear from just a few lines on a whiteboard; and perhaps part of the magic is that the viewer is left wondering what will happen next.

 

Telling a Story

 

Ultimately, a whiteboard animation is designed to tell a story; and storytelling is the perfect way to communicate an idea. It can be as instructional and direct as a training video, or as elaborate and fanciful as a fairytale. Perhaps the definition of whiteboard animation is that it's the simultaneous process of verbal and visual storytelling. Studies show that, in terms of learning and retention, the simultaneous delivery of both visual and verbal material is more effective than using one mode by itself, or even in succession with another mode. Basically, learning is enhanced when the dual modality of whiteboard animation delivers a synergistic effect.

 

The Human Element

 

In today's world of powerful computers there are many ways to create a drawing: there's certainly no denying that computers can crunch out details and make drawings look sharp and clean, and they're definitely vital in today's media production. Even the videos we create are dependent on computers for various steps in the process. It's become increasingly rare to find something made by hand, by a human, because we're living in a world dominated by media that's computer-based.

 

It's this human element of whiteboard animation that brings such a level of authenticity to an idea, even though the viewer may not be aware of it. Whiteboard animation pulls an idea down to a human level, down to earth, making it easier to digest and making it more relatable. Perhaps whiteboard animation is so successful because the content becomes more approachable and less intimidating.

 

Contrast and Simplicity

 

The simplicity and contrast of black and white lines has become a welcome reprieve from the never-ending stimulation viewers are bombarded with from media channels and the Internet. More and more people are continuously connected to the Internet through their computers, smart phones, and other devices; and there's certainly no shortage of sites to visit, songs to download, things to click on, and people to contact. It's what's commonly known today as information overload, and we're facing it on a daily basis.

 

But, our minds are always looking for simplicity, and this desire is satisfied with whiteboard animation because it uses high contrast but simple images to tell a story. Our minds distill sensory input down to the essentials by discarding unnecessary fluff and nonsense. This happens all the time and, without this ability, we probably wouldn't be able to function in today's world - there's simply too much going on. With whiteboard animation there are no unnecessary elements, so the mind is not required to dedicate resources to filter distractions, and can dedicate additional resources to the ideas being presented.

 

We Love Being Entertained!

 

Whiteboard videos are entertaining, and this goes back to the magic of watching someone draw. We're all fascinated with the creative way an image relates to the spoken word. Besides using a live artist, animations are also used, which adds an entirely new level of intrigue and magic. When you have something that's both interesting and engaging, it simply adds to the fascination of watching a whiteboard animation.

 

The Simplicity of Distribution

 

Because this is a digital video, it can be distributed in various layers among many platforms. It can be linked to in an email, hosted on a website, placed in an electronic textbook, shown in a presentation, uploaded, downloaded, copied, shared - whatever! Once your whiteboard animation is ready, you can use it or hand it out to anyone you like. Even while you're sleeping, your video can be working for you 24 hours a day, travelling the world. What better way to reach your target audience?

 

 

Get Rid Of Those Bad Designs!

 

 

Woodbridge Web Developer Articles

Choosing a Graphic Designer

 

So, you're in the market for a graphic designer! That's great, because if you need a graphic designer it's usually an indication that you've reached the stage of having an audience. Whether it's a company brochure, a new website, or a simple logo, choosing the right graphic designer can be confusing, and sometimes an impossible process. Basically, you check a designer's portfolio of previous work, then commit to paying for something you've never seen, all the while hoping that the designer you've chosen can capture your vision perfectly.

 

About Design

 

To achieve a great result, there needs to be a good-designer/good-client combination; and the way to be a good client is to know what you want. Even the most skilled graphic designer can't deliver what you want if you yourself are not clear on what you're looking for. So, if you're looking to employ the services of a graphic designer, there are things you can and should ask before making a final decision. Now that you've made the decision to use a graphic designer, you're looking for design that will perfectly represent your company. And the good news here is that you have plenty of options!

 

Review Previous Projects

 

Don't make the mistake of reviewing a designer's portfolio and visualizing your own work in one of their past projects. You want your design to be unique, so if you already have an idea about the feel or look of your design, perhaps complex and dramatic, or clean lines, then look for a graphic designer with a portfolio consistent in that type of design.

 

If, at this point, you're not sure what you're looking for, then be prepared: you should be able to provide samples of aesthetics and designs that you quite like, complete with detailed notes. If this is a complex task, like designing an entire website, do your research first. Provide samples of features you don't like and features you do like, and now you know what to look for in your potential designer's previous projects.

 

Arrange an In-Person Meeting

 

Today, most of our communication is conducted via email and text, but the best way for your potential designer to get a clear picture of what you're looking for is to have a one-on-one meeting. If it's not possible to meet in-person, the next best thing would be a video-based or Skype meeting. Once your designer can hear you explaining exactly what you're looking for, and you're able to hear them explain how they believe they can achieve this for you, then it's highly likely you'll quickly be able to come to an agreement.

 

Preparing for the Design Process

 

Because you'll be the one hiring the graphic designer, you need to make sure your interests are being protected; so, once you've narrowed down the designers, try to gain a clearer understanding of how the process will work. Regarding payment terms, consider payment terms upon milestones instead of hours worked; and regarding revisions, you need to ensure that multiple revisions are included in the process. Ideally, you'll be shown rough conceptual drafts of the designer's direction and ultimate intentions, and this will be extremely helpful in ensuring your project is heading in the right direction. Of course, it depends on your project, but these drafts might include basis wireframes, meaning rough sketches of the layout of a web design, or a mood board, which includes ideas of fonts, colors, and other aesthetics they may be considering. This way you'll be able to work together on basic design direction without wasting valuable time.

 

Thinking Long-Term

 

If you believe your project is just the first of many, then let your designer know: it will set the stage for future work. Obviously, the best client-designer relationships are long-term relationships, where the designer has a clear understanding of your branding and how it should be executed. This creates a great basis for communication, and a comfortable forum for editing and required discussions. If you have a comfortable working relationship with your graphic designer, you'll ultimately achieve better results. If you don't have this kind of relationship, it's certainly worth looking at other designers to find exactly what you're looking for.

 

 

 

Woodbridge Web Developer Articles

Whiteboard Animations Convert Viewers into Buyers

 

Whiteboard animations have become popular, exciting, and innovative marketing and advertising tools for products and services and, and when compared to other forms of advertising, they're extremely economical.

 

In this post, we'll take a look at the main reasons whiteboard animation videos convert viewers into buyers -

 

Your Message Is Very Specific

 

The purpose of whiteboard animations is to create a very specific message without all the fluff and nonsense of other types of videos. A whiteboard video message is a focused message; it's uncluttered, which allows your message to be clearly heard and understood.

 

Whiteboard Animations Are Fun!

 

When you have the perfect script and it's done correctly, a whiteboard animation can have an impactful effect on the viewer. Because they're so entertaining, your viewer will look at your company as one they'd like to do business with.

 

They Provide Flexible Marketing

 

Whiteboard animation videos can be placed anywhere, like on the homepage of your website, or in fact any page of your website, and they can be created to relate specifically to the page you place them on.

 

Viewers Remember Animation Videos

 

If you create a great whiteboard animation, your potential customers will not only remember the video, they'll remember you and your service or product. This means they're more likely to tell other people about you.

 

Your Videos Can Be Shared

 

When whiteboard animation videos are used creatively, it makes it much easier for your customers and fans to spread the word about your service or product. Placing animation videos on social marketing sites means that, through sharing and commenting, your viewers are helping spread the word about you and your brand.

 

Viewers Will Quickly Get Your Message

 

When you have a great script-writer for your whiteboard video, the viewer will quickly understand how your product or service fits into their life, how to use it, and the benefits they'll receive. It's not only that the viewer receives step-by-step instructions; your video lets viewers know why they can't live without your product. That's why a great script is so important for your animation video.

 

Your Viewer Is Called to Action

 

Whiteboard videos are so successful in converting viewers into buyers because they contain a specific call to action. It will be very clear to your viewer what they need to do next - whether it's to call a certain telephone number, visit a specific site, or purchase a product; and they'll know exactly where they need to go to complete that task.

 

Individually, the above points play an important role in converting viewers to customers; however, whiteboard animation videos are most productive when all the above are used in some form. Besides the fact that animation videos have a specific call to action, they're also very economical to produce - certainly much less expensive than other types of videos.

 

For your whiteboard animation video to be effective, your first step should be understanding your viewers' call to action. Then, with this information and a strong script, you can go ahead and produce your video. Putting all the above together into an effective whiteboard animation video means you're on the right path to converting your viewers into buyers.

 

 

https://youtu.be/gvOAlqE5w1I

 

You Can Find More Information at  http://mariarodes.com/
and at Springfield Website Design Companies

Call Us Today at: 206-335-8528

 

Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

 

 


 

Winning Tactics For A Better Website

 

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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